Would you be willing to pay for home security services if they could also help cut your electricity bills?
In a nutshell, that's what start-up iControl is pitching to consumers with its energy management software and home automation gear. The Palo Alto, Calif.-based company is also working with utilities to get its energy management system installed as part of smart-grid trials.
On Tuesday, it said that its home automation equipment can now use the Zigbee wireless protocol to communicate with two-way smart meters.
Will home energy management enter through home automation networks?
(Credit: iControl Networks)It's part of the company's plan to enter the field of home energy efficiency, where there are dozens of companies already vying for business. The path it's taking is either through security service companies, utilities, or broadband suppliers, such as cable companies or phone companies, said CEO Paul Dawes.
iControl's technology is software for managing home area networks for home security. It also makes reference designs for Internet gateways and networked thermostats manufactured by third parties. The system allows a person to set up a network of security cameras which can be controlled by a touch-screen device.
With some additional equipment, the system can also be used to monitor energy usage and help homeowners cut energy usage, said Dawes. He expects these services will be offered for free as part of monthly security services, which cost about $30 to $35 per month. Security company ADT said that it plans to use iControl's software system to include services beyond home security, he added.
iControl's energy management system will also work with smart meters installed by utilities. Using a Zigbee-based gateway box and a networked thermostat, the system can get data via the smart meter which can help cut consumers' electricity bill, Dawes said.
For example, the meter can signal when cheaper rates are in effect or when there is a demand-response program in effect. In those cases, appliances on the iControl network can be scheduled to take advantage of those lower rates.
By buying some additional equipment, a consumer could program lighting and heating and cooling using the system, but the company is mainly working through utilities at this point.
"We don't see consumers willing to pay a recurring fee for energy management. They're willing to spend $50 for some energy management solution. What's going to change is when utilities go to time-of-use metering (where there are different prices at different times). Then, the economic incentive is much higher," Dawes said.
iControl is expecting that telecommunications and cable providers will start offering Internet-based home security services and then home energy management. But at this point, it's not clear how those companies will make money in energy management, Dawes said.
Is the best way to manage your energy use through a home security system?
Start-up iControl Networks said Wednesday that it has raised $23 million to further develop its home security system that also allows people to control home energy through the Web and mobile devices, including the iPhone.
Investors in the series C round brought corporate investors ADT Security Services, Cisco, Comcast Interactive Capital, and GE Security. Charles River Ventures, Intel Capital, and Kleiner Perkins Caufield & Byers--through its iPhone application iFund--are also investors. To date, iControl has raised over $45 million.
Will home energy management enter through home-automation networks?
(Credit: iControl Networks)There are dozens of companies developing home energy monitoring systems, some of which are simply displays while others communicate with smart meters or home-area networks.
iControl's approach is to create a hub, connected to a home broadband connection that has wireless connections to IP cameras and security boards as well as thermostats and lighting. To control energy-related devices, it uses the Z-Wave wireless standard for home automation which can also control doors and locks.
iControl intends to sell its technology through other providers, such as home-security companies and utilities looking to offer networked services to consumers.
"iControl is extending home security and energy management to the broadband Internet and iPhones so consumers can see, protect and manage their homes anytime, anywhere," said John Doerr, a partner at Kleiner Perkins Caufield & Byers.
The famed venture capital firm decided to invest in iControl because it found consumers were willing to pay ongoing fees for security. Energy-efficiency tools are offered as an add-on.
"Consumers will pay hundreds of dollars to put in new technology, they'll pay $30 to $40 a month to secure their peace of mind...we found through this Trojan horse that we can bring in new technology" for energy management, Kleiner Perkins Caufield & Byers partner Ellen Pao told Greentech Media in June.
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