Green Tech

Microsoft, angling for a bigger piece of the utility business, said Tuesday that it has developed an architecture tailored for utility smart-grid programs.

The Smart Energy Reference Architecture (SERA) is meant to give utilities a blueprint for integrating and modernizing their IT systems. Microsoft said that its software will work with devices specific to the power industry and help utilities better handle an anticipated wave of real-time data.

Governments around the world are offering billions of dollars to entice utilities to upgrade their electricity distribution networks. These smart-grid programs can take many forms: smart meters that transmit information every few minutes to utilities; sensors on power lines to spot outages; or routers in substations to transmit information back to utilities.

In nearly every case, there's a large IT component to smart-grid programs because utilities expect to collect more usage information from customers in order to run their distribution grids more efficiently.

Earlier this year, Microsoft released Hohm, a Web application aimed at helping consumer reduce their energy use at home. A component of the application was aimed at utilities, though. One business model Microsoft is exploring is aggregating customer energy usage data and providing it to utilities looking for ways to lower electricity use during peak times.

With its utility push, Microsoft joins the large IT companies--Cisco Systems, IBM, Oracle, and SAP--that have or are developing product suites aimed at grid modernization.

Microsoft opened up its Hohm Web application on Monday to U.S. users, a site that gives people a starting point for cutting home energy use.

The launch of Hohm, still in beta, was marred at least for some people, including me, by a DNS problem on Microsoft's side, according to the Hohm product development team. An hour or two after the launch, a few other consumers on Twitter complained of sign-in problems that lasted a few hours.

Once that glitch was cleared up, I was able to finish creating a profile in Hohm for my old New England house. Overall, I'd say it's a useful service that meets its goal of being easy to use.

The "brains" behind Hohm's energy-efficiency recommendations is an existing database that Microsoft licensed from the Lawrence Berkeley National Laboratory and the U.S. Department of Energy. That means much of the basic information on how to save money on energy bills has been available for some time from the Energy Department and other sources, if in a disjointed and less attractive form.

(Credit: Screen capture by Martin LaMonica/CNET)

I was able to create a nearly complete profile because I've been chipping away at my home energy use for years. (How many of you know what your home's air leakage rate is?) I also did some on-the-spot estimating, which I would expect most people would need to do.

In fact, some of the questions are incredibly detailed, such as what's the capacity of your refrigerator expressed in cubic feet? Rather than pretend that I'd be able to find the manual, I went online and got an idea of what a fridge like mine typically holds.

There are also some places where inevitably there will be gaps and guesses. For instance, I have radiators so I couldn't say where my ducts are located (in conditioned space or not) and being very precise about say, programmable thermostat settings, can be tricky. Also, there are a lot of questions which will no doubt scare some people away.

That said, it's a worthwhile exercise to run through the roughly 200 questions, even if you can't answer them. Why? It offers strong clues as to what matters most when it comes to cutting your energy bills. Whether your PC and monitor uses power-management features is significant enough for Hohm to care.

Man versus machine
But on your first visit, it's really the energy report that you're after. Although Hohm's recommendations perplexed me a few times, on balance it provided solid information.

Put another way, I'd say Hohm echoed the advice of the three energy auditors who have traipsed through my house over the past few years. It also features a "library" with generic recommendations to help people get ready for the summer and there are tips sprinkled on the News section.

Not surprisingly, the recommendations are extremely unglamorous: replace (more) incandescent bulbs, insulate boiler pipes, lower the temperature on the water heater, and so on.

A few things threw me off. Get a high-efficiency boiler for $1,000? Not where I live. But when I clicked on that recommendation, Hohm notes that's the do-it-yourself price and offers a ballpark cost ($8,000) for a professional job.

Hohm doesn't quite measure up to a knowledgeable human being. I paid for an energy audit, complete with a blower door test, this past winter and the recommendations were specific to my situation and very detailed.

But that's OK. Most people just want some good ideas on greening their home and Hohm does that. What I like most is that it creates a list, from which you can develop a plan. Because let's face it, nobody's going to weatherize their home in one weekend.

Where to start? Hohm gives you a starting point for making a home energy-efficiency plan.

(Credit: Screen capture by Martin LaMonica/CNET)

How does this compare to Google's PowerMeter or other home energy-monitoring tools?

Monitoring products tend to focus on providing a real-time read-out of energy use. In its first beta version, Google's PowerMeter, for example, surfaces information on how much electricity individual appliances consume and provides daily charts.

Down the road, both Microsoft and Google are interested in expanding their products so consumers can participate in demand-response programs, where a utility can remotely adjust appliances to save energy during peak times. In the meantime, though, many smart-grid products are just trying to give consumers more detailed information than a monthly bill.

Because my utilities aren't providing a data feed to Microsoft, I wasn't able to view my electric and natural gas use without manually entering the data. If a feed were available, I think I would use it to get a better feel for seasonal changes and improvements I've made.

Actual consumption data would also create a far more accurate profile for my home, particularly when comparing to others. For example, I had solar panels installed on my house last year, which has slashed my overall consumption but that's not reflected in the model Hohm creates.

If there were a feature that I'd like to have, on first blush I'd say it's the ability to add my own items to the recommendations so I could treat Hohm like my to-do list.

The community site is bare bones at this point though I could see that being useful and fun. But in the meantime, it's nice to see that, according to my profile, I'm no slacker on cutting energy compared to my neighbors

Greenpeace released its latest Guide to Greener Electronics on Wednesday, revealing that promises aren't always kept.

The Greenpeace guide, which started in 2006, ranks the top 17 PC, cell phone, TV, and gaming console manufacturers based on their policies regarding e-waste, climate change, and use of toxic chemicals.

Hewlett-Packard, Dell, and Lenovo all dropped in the rankings for failing to live up to public promises to eliminate polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from their computers by the end of 2009, according to Greenpeace.

While 2009 isn't over yet, Greenpeace noted that the companies have reset their clocks. HP (14th place) formally pushed back its phase-out of the chemicals to 2011. Dell (13th place) will fail to meet the 2009 deadline, but has offered no new timeline. Lenovo (down from 14th to 16th place) changed to a 2010 deadline, and Greenpeace claimed it has information that even that deadline will be dropped.

In conjunction with the release, members of the group protested at HP's Beijing facilities last week.

Apple, meanwhile, dropped to 11th place from 9th. Greenpeace gave the Mac maker kudos for its success in making products completely BFR-free and "virtually free of PVC," as well as its green computer campaign. But Apple was scolded for using "unreasonably high threshold limits for BFRs and PVC in products that are allegedly PVC-/BFR-free." As experts have noted, since there is currently no widespread standard for reporting on many environmental and carbon footprint issues, companies have been struggling to determine their own guidelines. Apparently, Greenpeace didn't like the ones it saw Apple using for this category.

Microsoft remained in 15th place, still admonished by Greenpeace for not having a better customer e-waste return policy.

Samsung garnered 2nd for succeeding in producing PVC-free LCD TVs and lowering the overall amount of toxins in its other products by significant amounts. Sony Ericsson moved up from 5th place to 3rd for improving its energy efficiency.

Last place? Still Nintendo, though Greenpeace gave the Wii maker points for switching to PVC-free internal wiring in their gaming consoles.

First place continues to be the province of Nokia, which remains the greenest company in the eyes of Greenpeace, notably for the success of its take-back program for used phones.

While many companies have gotten serious about recycling tech junk, Greenpeace sees e-waste as one of the most serious forms of pollution going unchecked.

The environmental organization claims that e-waste is the fastest growing contributor of municipal waste because of the frequency at which people upgrade to new cell phones, computers, and other electronics. According to its estimates, 20 million to 50 million tonnes of electronics are thrown away each year worldwide.(Others estimate that e-waste will plateau by 2015.)

The new Windows 7 packaging.

(Credit: Microsoft)

Before Microsoft announced Windows 7 pricing, the company detailed earlier this week how it plans to package the operating system.

Microsoft claims that Windows 7 packaging "has a 37 percent weight reduction, and the econometrics score has improved by 50 percent over its predecessor." Instead of forcing customers to read instructions on how to open the box, Windows 7 packaging will open just like a DVD case.

"We've reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide," Microsoft wrote in a blog post. "The plastic case opens easily like a standard DVD case, and it will have a single easy-to-remove seal at the top--and that's it!"

According to the Environmental Protection Agency, packaging accounts for a third of consumer garbage. And as CNET pointed out on the Green Tech blog, "plastics comprise 12 percent of U.S. waste each year, but are rarely recycled, while some scientists fear that irresponsible dumping is making a plastic soup of the world's oceans."

Although software arguably should not require any packaging, instead relying purely on Internet downloads, and plastic packaging could (and should) probably be avoided altogether, Microsoft's reduction of packaging materials corresponds with a trend that I think is better for all of us.

Microsoft's move into the energy monitoring business may sound like a stretch, but to Craig Mundie, it's one of several natural new businesses for the software maker.

Mundie, Microsoft's chief research and strategy officer, said the company has its eye on any area that can be helped by technology and in which society is spending a lot of money and not seeing the return it would like.

Microsoft's Hohm service lets users enter information about their home and energy use to get tips on cutting their gas and electric bills.

(Credit: Microsoft)

Energy consumption specifically, and environmental issues more broadly, were natural areas for the company to delve into, he said, and follow Microsoft's moves into other thorny challenges such as education and health care. On Wednesday, Microsoft is officially announcing Hohm, a free service that households can use to monitor their household energy use and get tips on how they can cut their gas and electric bills.

Mundie said Microsoft started with the residential market because it accounts for $160 billion of the $365 billion that the U.S. spends on electricity use.

"The big industrial guys have already entered into special contracts," Mundie said, noting that businesses often have done energy audits and agreed to cut their use in exchange for lower rates. "To some extent, they don't need it so much."

Hohm, which was code-named Niagara, is the culmination of about two years of work in the area, Mundie said. It's also one of the first commercial services to launch running on Windows Azure, the cloud-based operating system that Microsoft introduced last year.

One of the big questions though, is whether the issue is that people don't know what is using energy in their home, or if they just don't care.

"I don't think anybody can tell," Mundie said. "So you give it a try."

But Gartner analyst Martin Reynolds notes that we have seen signs that apathy rather than ignorance may be the biggest hurdle when it comes to cutting energy consumption. Reynolds noted that even when gas prices tripled, most Americans opted to pay more rather than to dramatically change their energy use.

That same attitude will be a challenge in the home, Reynolds said, noting that he gets a chilly reception when he suggests a family member put on a sweater rather than turn on the heat.

For its part, Microsoft is betting there are enough people who are focused either on their energy consumption or their bills to make the investment pay off.

While the business model isn't totally clear, Mundie said there is potentially money to be made both from advertising as well as from connecting consumers to products and services that might cut their energy use.

There are other reasons Microsoft may be interested in energy, including the fact that its chief nemesis, Google, has also made a move in the arena.

The big difference in approach, Microsoft said, is that unlike services from other big companies and start-ups, Hohm works without needing any sort of special smart plugs or other gear, though it can work with such products as well.

"We didn't want to start with something predicated on some major infrastructural change," Mundie said. Microsoft is partnering with utilities so that consumers can get their energy use data directly imported into Hohm, but for those whose provider isn't one of the early partners, Mundie said consumers can enter information from their bill.

Hohm works by asking people a series of questions about their home and energy use. Consumers can enter as little as their zip code. But the more information a consumer gives, the more detailed the recommendations.

"You can answer one question or a hundred questions," Mundie said.

To hear more from Mundie, check out our video interview above.

Microsoft wants to show you how to cut your utility bills.

The software giant will enter the burgeoning business of home-energy management on Wednesday with Hohm, a free Web application designed to show consumers how to conserve electricity and natural gas. Microsoft's chief research and strategy officer, Craig Mundie, is scheduled to introduce Hohm and discuss Microsoft's energy strategy at the Edison Electric Institute utility industry conference on Wednesday.

It's a move that stands to shake up home-energy monitoring, a business that dozens of start-ups and IT industry heavyweights, including Google, Cisco, and Verizon, are moving into. There are already several advice Web sites that help consumers get tips on how to save money by providing guidance on weatherizing a home, for example.

But Microsoft designed Hohm as a cloud-computing application--built on the Azure online operating system and Bing search engine--so that users can tap into back-end data analytics for more tailored advice. Hohm provides tips based on models licensed from the Department of Energy and Lawrence Berkeley National Laboratory, which were developed with years of data, according to Microsoft.

The Hohm residential energy management application gives consumers ways to track energy use at home and offers advice on cutting bills.

(Credit: Microsoft)

Another break from the rest of the pack is that Microsoft on Wednesday plans to make a software development kit available to utilities, which would allow a customer's bill information to be fed automatically into the application. Initially, most users need to input data manually, but over time, the company expects that many utilities will provide that service.

"It's analogous to financial applications when they were released years ago that interacted with banks' online applications," said Troy Batterberry, product unit manager for Hohm. "Now you'd be hard-pressed to find a bank that doesn't export data to Quicken or another common format. We see energy going the same route," said Batterberry.

The recommendations from Hohm should get better over time as more people use it, which will improve the underlying analytics, he said.

The first utilities to sign on to use Hohm are Puget Sound Energy, Sacramento Municipal Utility District, Seattle City Light, and Xcel Energy. Two smart-meter vendors--Itron and Landis+Gyr--are also partnering with Microsoft to provide more detailed information.

Business model of the future?
Microsoft has been developing a business around residential energy management for about two years and has been working on the Hohm application for about a year, Batterberry said. He anticipates that it will be in beta testing for about nine months.

Initially, the company plans to sell contextual ads to make some revenue. Down the road, however, Microsoft anticipates that it can become a sort of information broker between customers and utilities looking for ways to improve the efficiency of their customers.

Many utilities have energy-efficiency programs that offer customers discounts to upgrade home equipment, such as more efficient hot water heaters.

As part of their smart-grid programs, some utilities are also testing what are called demand-response programs where they can, with a customer's permission, temporarily turn down an air conditioner thermostat or turn off a hot water heater. This allows the utility to dial back the demand for energy during peak times in exchange for a credit of some sort to consumers.

In a few years, Microsoft expects to be able to aggregate information from several households willing to participate in efficiency programs to utilities. For example, this "demand-side management" service would tell utilities that they can expect a reduction of electricity use during peak times, explained Batterberry.

Personal information is secured by the same service used with Microsoft's HealthVault health care service. But Batterberry said that not everybody will want to cede control of its major appliances.

"Letting customers shed load is an interesting way to keep them in control of their energy usage, but there will be a significant class of consumer that will have issues with centralized control," he said.

Bringing scale home
In the near term, Microsoft expects it can help consumers even if they just want a better dashboard to view home energy usage.

Microsoft and other home energy monitoring companies plan to work with device manufacturers to get energy information from thermostats and "smart plugs." That would allow a person to attach a smart plug to a refrigerator or dishwasher to get usage information in real time to a home network or Web application. Over time, those appliances could be controlled to dial down usage during peak times.

Microsoft also hopes to have more vendors of smart meters, which have two-way communications built in, to support Hohm's data formats, Batterberry said.

Although there is plenty of available information for how to save energy at home, products that provide consumers more detailed usage information or automate tasks are relatively new. The business models to take advantage of efficiency programs in many cases are still under development as well. For example, a utility may prefer that consumers run dishwashers at off-peak times but people are more likely to do that if they can take advantage of cheaper electricity rates.

Microsoft, like Google and many other vendors, are betting that consumers will take a more active role in conserving energy at home. Tools like Hohm will allow them to have better information and take advantage of energy-efficiency programs already offered by utilities, Batterberry said.

"Customers are motivated to save money but one of the problems with this industry is just a lack of awareness," he said.

Google reached its goal of becoming carbon neutral for 2007 and is almost entirely neutral for 2008, Google's Green Energy Czar Bill Weihl announced on the official Google blog Wednesday evening.

In June 2007, Google had announced it was going to try to become carbon neutral by the end of that year by working to maximize its efficiency, investing in renewable energy resources, and as a last resort and interim solution buying carbon offsets.

In Wednesday evening's post announcing the company had finally achieved that goal, Weihl reiterated the company's 2007 promise of using carbon offsets was only a temporary fix and announced more initiatives towards long-term sustainability goals.

"While offsets with strong additionality can achieve real emissions reductions in unregulated sectors at a relatively low cost, we view them as a short-term solution for Google, not as a substitute for other action," said Weihl.

"In addition, we've set ourselves the ambitious goal of creating 50 megawatts of new renewable generation capacity--enough to power 50,000 typical U.S. homes--by 2012," he said.

Earlier this month, the company shared one of its quirkier Green alternative solutions: using goats to cuts the Mountain View, Calif., campus lawn.

As there is yet no legal standard on how a company must calculate its carbon footprint or an official U.S. carbon certifying agency, Google said in its June announcement that it would be hiring the Environmental Resources Trust to verify its yearly assessment . Google also stated that its global carbon footprint includes employee commuting and business travel, as well as Google company construction, server manufacturing, and electricity use.

So, how does this compare to others? Matching how Google stacks up against other big names in tech is difficult since everyone calculates things uniquely, as they do with recycling. Here's the available info on the carbon neutrality status of several big names in tech.

This past March, Microsoft announced on its sustainability blog that the company plans to reduce its carbon emissions by 30 percent compared with its 2007 levels, by 2012.

In August 2008, Dell announced that it was carbon neutral in terms of its global electricity use and in April 2008 announced that its U.S. headquarters, consisting of 2.1 million square feet and 10,000 employees, was powered by 100 percent green energy. It's striving to achieve carbon neutrality through a combination of efficiency practices and buying carbon offsets.

Hewlett-Packard has announced a goal to reduce its greenhouse gas emissions by 16 percent from its 2005 levels before the end of 2010. About 99 percent of HP's greenhouse gas emissions come from electricity use, with only 1 percent coming from manufacturing and refrigeration equipment, according to HP. HP detailed that its official carbon footprint will include HP's owned and leased facilities' electricity use, natural gas use, manufacturing emissions, and refrigerant emissions. HP will not be including employee commuting, transport of its products, or the manufacturing of its suppliers in its carbon footprint, according to HP's "Global Citizenship Report 2008."

In May 2007, IBM held a press conference to announce that to help other companies become carbon neutral. Part of its promise is that it can help the average 25,000-square-foot data center cut its energy bills by 42 percent. Between 1990 and 2007, IBM reduced about 45 percent of the company's 1990 global CO2 emissions. It plans to reduce its energy use by 12 percent from its 2005 levels by 2012 through conservation, increased use of renewable energy, and buying Renewable Energy Certificates, according to the company materials on its environmental stance. It plans to reduce its total global GHG emissions by 7 percent from 2005 to 2012, according to a listing with the Environmental Protection Agency.

Comparing footprint size
You could keep sifting through all the corporate sustainability reports and get varying systems of carbon footprint measurements and statistics like those above for almost every tech company. There are some organizations that have tried to come up with a way to make it easier to compare.

The EPA lists companies that have joined its Climate Leaders initiative and their stated goals for greenhouse gas (GHG) reduction, but many companies simply have "greenhouse gas reduction goal is under development" next to their listing. The list also fails to specify what each company includes in its carbon footprint.

But according to that EPA list, Intel will reduce its global greenhouse gas (GHG) emissions by 30 percent per from 2004 to 2010; Cisco will reduce by 25 percent from 2007 to 2012; and Oracle plans to reduce "by 6 percent per square foot from 2003 to 2010 for all non-data center space and to purchase 5 percent green power for data centers." Sun Microsystems reduced U.S. GHG emissions by 23 percent from 2002 to 2007 and pledged to the EPA that it would reduced its global GHG emissions by 20 percent from 2007 to 2015.

In May 2008, Climate Counts, a nonprofit watch group funded by yogurt maker Stonyfield Farm that keeps scorecards on companies environmental records, released a list on tech and software companies' green achievements. Companies were rated by a points system and also placed into one of three (green, yellow or red) categories. IBM, Canon, Toshiba, Sony, HP, Motorola, Hitachi, Samsung, Siemens, and Google were put in the green category signaling companies with a good environmental record.

Microsoft, Yahoo, Dell, and Nokia were put in the yellow category signaling that they had made a start, but still had work to do in certain areas.

Amazon.com, Apple, and eBay were placed in the red category which, according to Climate Counts' chart, stands for "This company is not yet taking meaningful action on climate change."

The first step for a businesses and household to reduce energy use is getting a handle on the data.

Microsoft on Monday will make available an add-on to its Dynamics AX business applications that allows midsize companies to collect and analyze their energy usage and translate that into the environmental impact.

It's part of a broader effort around environmental sustainability at the company, headed by Robert Bernard, Microsoft's chief environmental strategist, who started at that position about a year ago.

With the Environmental Dashboard, people input utility bill information and the software generates a read-out of historical trends and a calculation of how much greenhouse gases a company produces.

"The impetus behind this is that we continue to see a greater intersection between energy efficiency and environmental stewardship," said Bernard. "We're creating software tools and services that help customers save resources--energy, money--and to reduce their greenhouse gases."

An update to Microsoft's Dynamics applications allows a manager to view energy use and the impact of energy-efficiency programs.

(Credit: Microsoft)

The Dynamics AX applications are designed for midsize companies which typically can't afford to have an audit of their environmental profile. Customers who have the 2009 version of the application can download the energy and environment add-on for free on Monday.

In this version, people need to manually enter usage information. In the next edition, Microsoft expects it can get that data automatically from so-called advanced meters and, in the future, directly from utilities.

There's a budding business to bring more clarity to energy usage and carbon emissions, for both businesses and consumers. A handful of start-ups, too, are developing applications specific to carbon emissions, either through managing carbon offset programs or business energy-efficiency efforts.

Microsoft gets its green on
Bernard said that the energy and environment snap-on to the Dynamics applications is one facet of the programs he's been tapped to run.

The environmental sustainability group works within Microsoft's Trustworthy Computing division. That organizational structure was deliberate because, like security and privacy, Microsoft intends to prioritize energy efficiency across its products, Bernard said.

"There are literally hundreds of people working on this issue," he said, when you include engineers in different software groups and Microsoft's work with utilities. "It's not a marketing campaign, it's not a product. It's embedded in everything we do."

It doesn't appear that Microsoft will be getting directly into the clean-energy generation business, as some of its rivals have done. IBM is looking to license solar energy-related technologies. Google's philanthropic arm has invested in a few renewable energy start-ups. Intel, meanwhile, spun out solar manufacturer SpectraWatt last year.

Instead, Bernard's responsibility covers corporate environmental sustainability; software to enhance energy efficiency; and partnering with outside organizations like The Clinton Foundation's Clinton Climate Initiative (CCI) to provide cities software to track greenhouse gases.

Rob Bernard, Microsoft's chief environmental strategist.

(Credit: Microsoft)

On the software, Bernard said that Microsoft is automating data gathering on data center equipment to show energy usage and carbon impact. Microsoft engineers are also looking at ways to make different software platforms--for mobile devices, PCs, and servers--more energy efficient.

Software plays a potentially big role in modernizing the electricity grid to run more efficiently. There are dozens of smart-grid companies which collect and present energy usage data in real time so consumers can see what appliances consume the most energy. Energy-efficiency programs, run by demand-response software, allow utilities to do things like turn down thermostats selectively during times of peak demand.

"There's going to be massive amounts of software optimization developed over the next decade," Bernard predicts. "Start with the consumer or the building manager. What's going to be the breakthrough in user interface so that it becomes very simple to manage the energy in your home? It'll be like going from your old VCR versus Tivo."

Outside of software, Bernard's group played a role in reducing waste at Microsoft's main Redmond, Washington campus. By switching to compostable dishware in its dining facilities, Microsoft has cut its waste in half in the last twelve months.

We've all heard the recommendations by now.

Proper tire pressure, removing the roof rack, closing windows above 50 mph, and using a car's air flow system before going straight for the AC can all lead to lowering a car's overall fuel consumption.

But exactly how bad are drivers when it comes to abruptly starting and stopping? And are they really shifting their manual transmission car correctly for optimizing fuel?

Fiat's new optional Eco Drive software will let its drivers know, the company announced earlier this month at the 2008 Paris Motor Show.

All Fiat drivers need is a USB drive and Microsoft's Blue&Me system.

Blue&Me is an onboard computer system currently offered in some Fiats and Alfa Romeos, and possibly soon, in Ford cars, as well. It enables drivers to listen to their MP3 player, make calls on their cell phone, and have text messages read aloud to them. The system includes a USB port, which Fiat has announced could be the key to a 15 percent reduction in a car's CO2 emissions.

Drivers can download the free Eco Drive software from the Internet to their computer and plug in any normal USB drive. Drivers then plug the prepped USB drive into their car's Blue&Me system and it will automatically start collecting data on the car.

The program will measure a driver's fuel consumption, speed, braking style, and even how efficiently he or she shifts gears with their manual transmission. It seems very similar in functionality to the PLX Kiwi from PLX Devices that plugs in to a car's diagnostics port.

Upon plugging the USB drive back into the computer, the software does an analysis of driving habits and makes specific suggestions for improvement. Users can also opt to join an online community of drivers called Fiat ecoVille.

The new software ties in to a campaign Fiat already has in play giving tips on saving fuel. While the bias is toward the Fiat car, the tips are useful for any driver.

For those non-Fiat drivers interested in collecting this type of data, there's always the PLX Kiwi or the Scan Gauge II.