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Green Tech

Many 'green' products don't quite weigh up, study finds

Environmental marketing firm TerraChoice found that many retail products overstate their environmental attributes, a practice which risks causing skepticism among consumers.

The company sent people to big-box retail stores to find products labeled as green. In the process, it found that almost all of them committed at least one of what it calls "sins of greenwashing."

Most common was the "Sin of the Hidden Trade-Off," where manufacturers claim a product has a green feature, such as recycled paper content, but don't pay attention to potentially more important issues, such as global warming or water use. … Read more

'Geoengineering': Space mirror over Greenland?

Scientists are starting to consider planet-scale engineering projects to slow the pace of climate change--anything from causing massive plankton growth in the ocean to putting a giant mirror in space above Greenland to stop ice from melting.

These ideas to alter the earth's environment at large scale, called "geoengineering," are increasingly being articulated and seriously evaluated even though they are likely to be controversial.

Earlier this month, climate scientists held a conference in Cambridge, Mass., to discuss the importance of geoengineering projects. The overall consensus was that geoengineering deserves further study, according to one of the organizers … Read more

Kleiner goes green in India - Friday morning green tech roundup

A serving of green tech news from around the Web.

Kleiner to invest in Indian clean-tech firms. In India, venture capital firm Kleiner Perkins Caufield & Byers expects a majority of its investments to come from solar power and distributed generation (which includes bio-fuels) companies. Livemint.com

Be an Eco Sinner or Saint in the New SimCity. The latest version of the popular video game Sim City lets players play out the climate change experiment, says environment reporter Andrew Revkin. New York Times Dot Earth blog

Carbon Capture Moves Ahead. Blue Source demonstrates a remediation system that could capture carbon … Read more

Start-up makes electric power from motion

Clean tech company M2E Power on Friday said it has raised money to commercialize battery technology that converts motion to electrical energy.

The $8 million series A round was led by OVP Venture Partners and included money from @Ventures, Highway 12 Ventures, and existing investors. The investment will be used to expand research and development and build initial products.

The company's mission, in essence, is to apply the long-understood Faraday Principle--that putting a conductor near a magnetic field will produce voltage--to 21st century applications.

Its initial target is to create a D-size battery for the military and then … Read more

Green cement company to jump into building market

CalStar Cement says it will tackle one of the unrecognized sources of greenhouse gases: cement.

The company, which is still operating in stealth mode, hopes to later this year unveil its plans for bringing a high-quality cement to market that requires far less energy to manufacture than the conventional stuff, according to sources close to the company. Consuming less energy directly results in fewer greenhouse gas emissions.

And cement takes a lot of energy. Making cement involves a mixture of burning limestone and clay together at very high temperatures ranging from 1,400 to 1,600 degrees Celsius. Many factories … Read more

Solar roofing tiles comes to tract housing

Call it building-integrated solar power for cookie-cutter housing.

DRI Energy has developed roofing tiles with solar cells built in them. For commercial customers, it has solar panels that literally glue onto flat roofs. The products, branded under the Lumeta name, will be available in the second quarter.

The green tech company sells to builders of commercial constructions, like retail outlets and office buildings, and developers of tract housing, large developments of new homes.

The problem with installing solar electricity in these types of developments is that builders don't want to work solar panels and the racking systems, said Stephen … Read more

Carbon taxes, not technology, will cut emissions, says MIT professor

There's no reason to think that technology will help reduce greenhouse gas emissions in the U.S. over the next 50 years, according to a new study from the Massachusetts Institute of Technology, but regulations and higher prices might.

The technology versus taxes--it's the primary green tech debate of the day. Nearly everyone would like to see inventions emerge that can curb emissions and reduce dependence on fossil fuels in an economical fashion. Many, however, say it's not feasible, particularly in the near term. Count this study in that latter camp.

Richard Eckaus, Ford International professor emeritus … Read more

Chevy offers revised hybrid pickup

While it still won't get you the 45 mpg of a Toyota Prius, the new version of the Chevrolet Silverado hybrid may make you feel less guilty about driving a large pickup.

General Motors unveiled the 2009 Chevy Silverado hybrid at the 2007 LA Auto Show on Wednesday.

The full-size pickup looks identical to the regular Silverado, but features guts that lessen its carbon footprint.

The 2007 Silverado hybrid, according to the EPA's fuel economy Web site, got about 15 mpg in the city and 19 mph on the highway. That's not much of an improvement over … Read more

VW Space Up concept takes hydrogen

Volkswagen introduced the Space Up to the U.S. press at the 2007 LA Auto Show on Wednesday.

With its U.S. debut, Volkswagen has offered a little more information on the Space Up concept car, which was unveiled at the 2007 Tokyo auto show in October.

The hybrid concept vehicle, which would run on a combination of compressed hydrogen fuel and lithium-ion batteries, would have a top speed of about 75 mph.

Its batteries could be recharged from common electrical outlets. On electrical battery power alone, the Space Up could travel about 155 miles, and on a full tank … Read more

All-electric ATV: No myth to bust on this one

I had a chance to visit with the founders of a new San Francisco Bay Area clean-tech start-up called Barefoot Motors, which is building an all-electric ATV. I think is a great idea for an untapped electric vehicle product.

Think about it: Of all the potential electric vehicles out there, ATVs suck down a comparably large amount of gasoline per mile and are used primarily for short-range transport (range is a longtime achilles heel of electric vehicles). And some riders have a serious problem with the noise and the noxious exhaust fumes.

Add to that the fact that ATV riders … Read more

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