The Wii is not the most-used console, but it has attracted female gamers.
(Credit: Nintendo)As the game console wars rage on, new findings from Nielsen may give Xbox 360 fans a little more fodder for their bragging rights.
According to the market researcher, Microsoft's Xbox 360 is the most-used console when measured by its share of total usage minutes, capturing 23.1 percent of gaming time. It is followed by the PlayStation 2 with 20.4 percent of usage time and the Nintendo Wii with 19 percent. Surprisingly, the PlayStation 3 didn't make the list top-three list.
But Nielsen didn't stop there. The company said that 54 percent of American homes own a game console or handheld system. And so far, 41 percent of homes have at least one current-gen console.
Perhaps one of Nielsen's most important findings relates to gamers themselves. The research firm found that active female gamers (those who play at least one hour per week) represent 45 percent of the entire gamer market.
The rise in the number of female gamers was buoyed by both the Nintendo Wii and Sony's PlayStation Portable, which have high female-gamer populations. According to Nielsen, 49 percent of Wii players and 52 percent of Sony PSP gamers are female.
Nielsen's study offers a lot of food for thought. Let's hear what you think about the Xbox 360 as the most-played game console, the ubiquity of gaming in the home, and the growth in female gamers.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
For all those who believe the apocalypse is close at hand, I have a video that will surely save you from such dire imaginings.
This little delight from YouTube shows that we are, indeed, bringing up our children to believe in a better tomorrow, one in which human beings will finally place their priorities in the correct order.
Please enjoy the sight of a child (Is he eight? Nine?) expressing his sheer at-oneness with his firmament when he espies that his Christmas gift is an Xbox 360.
No one can possibly tell me that this is anything other than sheer, untrammeled joy at the thought of being able to block out the world and enter into the Kingdom of Video Games from which so many children rarely emerge. This child knows that all ancient, outdated concepts such as parents, school, and even Santa can be happily left behind now that he has the key to extraterrestrial escape: Microsoft's Xbox 360.
Who among us could not be moved by such elevated, primal emotions, ones that signal the escape from the normal to the paranormal?
This is the modern world. We are finally saved. Hallelujah.
Over 4 million unauthorized downloads...and counting.
(Credit: Infinity Ward)Call of Duty: Modern Warfare 2 has set several records this year, including the most units sold in a single month (over 6 million in November alone). But according to TorrentFreak, a site that covers the world of torrent downloads, the game was also the most pirated title of 2009.
According to the site, Modern Warfare 2's PC version was downloaded on torrent sites a whopping 4.1 million times, which is more than twice as many downloads as 2008's most-pirated game, Spore. The Xbox 360 version of Modern Warfare 2 was downloaded 970,000 times.
Those numbers are all the more impressive when one considers that the game was downloaded over a period of just two months.
TorrentFreak also released its findings for other top pirated games. The Sims 3, Prototype, Need for Speed Shift, and Street Fighter IV rounded out the list of most-pirated PC games. Street Fighter IV and Prototype were second and third on the most-pirated Xbox 360 games, following Modern Warfare 2. Dirt 2 and UFC 2009 Undisputed placed in fourth and fifth places, respectively.
TorrentFreak also evaluated the most pirated games on the Wii. Not surprisingly, it was the New Super Mario Bros. that took the top spot with 1.15 million downloads. It was followed by Punch-Out, Wii Sports Resort, House of the Dead: Overkill, and Mario Power Tennis.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
Call of Duty Modern Warfare 2 had a huge November, selling more than 6 million units for the month. But in a recent interview with G4TV, Microsoft Xbox 360 Product Manager Aaron Greenberg said that it would have been a much different month without Infinity Ward's blockbuster hit.
"November without Modern Warfare 2 would have looked very different," Greenberg told G4TV, responding to a question about what the month would have been like.
But just how different is up for debate. Modern Warfare 2 was a major hit. It was a title that doesn't come along very often and it likely helped the game industry buoy its sales figures for the month. Greenberg agrees.
"There's titles that appeal within the inner circle of the core, but this is that title everyone that owns a video game console buys," he said in the interview. "If they buy two games a year, this was one of those games."
Greenberg went on to say that without Modern Warfare 2, "software numbers would have looked dramatically different, I don't think that people would have spent that money on another game."
Microsoft's product manager went so far as to say that Modern Warfare 2 stopped people from buying other tech gadgets.
"I think people actually said 'I'm choosing to buy Modern Warfare 2 instead of buying an iPod or instead of going to a movie or instead of doing something else. This is going to deliver its entertainment value for me.'"
Consumers bought far more Xbox 360 versions of the game (4.2 million) than PlayStation 3 versions (1.8 million). Without that help, Greenberg asserted that Xbox 360 software sales would have slipped. But he also believed that the company would have sold less hardware.
"My guess is we would have probably sold less consoles, too, to be honest," he told G4TV. "I think it was that kind of blockbuster, just like a new blockbuster movie--it's an event, people knew about it."
Greenberg's points were interesting, to say the least. I've always said that software sells hardware. And so far, that has likely helped the Xbox 360 stay ahead of the PlayStation 3. But with few blockbuster titles on the horizon, how will that affect sales going forward?
For now, we don't know. But we can speculate about a November without Modern Warfare 2. Would it have been as huge? Let us know in the comments below.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
Although everyone knows that Call of Duty Modern Warfare 2 is a major hit, I'm not quite convinced that the impact it has had on the video game industry has been felt quite yet. Perhaps that will change with the expected release Thursday of NPD's gaming sales figures.
According to market-analyst Evan Wilson from Pacific Crest, November video game software sales should come in at about $1.45 billion. Wedbush Securities analyst Michael Pachter said he expected November sales to be a bit higher, tallying $1.55 billion in sales.
But it was Modern Warfare 2 that captured the spotlight of both analysts' predictions for November game sales. Wilson said the game's developer Infinity Ward likely sold 5 million units in the U.S. alone during November. Pachter expected NPD to report 6 million units were sold during the month.
Pachter went on to say in his report that Modern Warfare 2 would make up a whopping 22 percent of the industry's video game sales for November. He expects it to be followed by Super Mario Bros. Wii, Assassins Creed II, and Left 4 Dead 2, in a distant second-, third-, and fourth-place, respectively.
Wilson was a little more optimistic about the importance of Modern Warfare 2 to the industry's sales figures. He said that he expects the new Call of Duty game to make up 25 percent of all sales during the month.
"Modern Warfare 2 comprises an estimated 25 percent of this month's industry sales," Wilson wrote. "While this is not out of the ordinary for a tent-pole title in a non-holiday month, it is impressive given our forecast that this November's sales will match the month's highest historical total on record. For comparison, Halo 2 reached 20 percent of industry sales in November 2004. The next highest share taker was Guitar Hero III at 12 percent in November 2007."
That's some awfully nice company to be in for any game. And if the analysts' estimates are correct, it could be a record-breaking month for one of 2009's biggest releases.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
The economy may seem bleak, but the game lineup in 2010 looks promising.
Say what you will about the gaming industry in 2009. Yeah, it was a little rough, with consumers tightening their belts and only a few megahits. However, we did see price drops for all the major consoles, a gazillion new iPhone games, and a smattering of amazing titles, some of which we're still playing.
But forget about the past, it's time to look ahead and search out the most anticipated games of next year. Our list nearly doubles 2009's, so there is a lot to get excited about.
While most of the titles on our list are scheduled for a 2010 release (and yes, several were supposed to come out in 2009), needless to say some release dates are more iffy than others. Check out our slideshow to see if your picks match up with ours.
Click on an image to start the slideshow. (Titles are listed in order of release date.)
Don't see the game you're looking forward to in 2010? Make sure you let yourself be heard by mentioning it in the comments section.
The Nintendo Wii remains a force to be reckoned with in the video game world and new survey statistics along with new revenue streams suggest that Nintendo has still has something up it's sleeve.
New survey data from Lottay, an online wish-list and gift giving site, shows that the Wii and its associated accessories will regain momentum during this year's holiday season.
The Wii and Wii-related gear were wished for twice as much as the Sony PS3 and Xbox 360 combined though 38 percent of people wanted something other than products--namely cash, and in one case, Satan (I assume for a visit, not as a full-time family member.)
And while a wish, or a request for a gift, is no guarantee that a product will actually sell, there is a dearth of exciting gifts for this holiday season, leaving room for the Wii and other less-new products to be successful.
Just a few weeks ago, Electronic Arts CEO John Riccitiello commented that the "Wii platform has been a little weaker than we had anticipated" but Nintendo of America's executive vice president of sales and marketing Cammie Dunaway was extremely positive about the current sales and the future growth.
But, the focus in the U.S. remains on selling more titles and accessories, not branching out into additional services such as we've seen with Microsoft's Xbox Live, which provides access to Facebook, Twitter, and Last.fm through the console.
Services supporting the Wii are much more sophisticated in Nintendo's home country of Japan, where the company previously launched an advertising program to turn family time into a commercial endeavor and a catering channel that lets users order food from a variety of vendors directly through the console, delivered directly to their front door.
This weekend Nintendo added to the Wii's variety of interactive offerings, with a paid video download service for Japan. "Theater no Ma" will offer a range of movies, anime and other paid content from providers including Walt Disney and Sesame Workshop.
Downloading rental content onto game consoles and set-top boxes has been common in the U.S for awhile, but the reason this service could prove meaningful in Japan is because Nintendo researchers previously found that 87 percent of Wii users use the console on the biggest screen in the house, which is still the one in the living room.
Call of Duty: Modern Warfare 2 is enjoying big success.
(Credit: Infinity Ward)If you think Call of Duty: Modern Warfare 2 has had a major impact on just the video game industry, you may need to adjust your expectations.
According to Activision Blizzard, the game's publisher, Modern Warfare 2 has set records across the entire entertainment industry.
Call of Duty: Modern Warfare 2 is the "biggest entertainment launch in history," Activision said in a statement. In its first five days of availability, the game set a worldwide record with about $550 million in sales, according to internal Activision figures. It's impressive. But more impressive is the list of launches that it beat out.
In the first five days of availability, Modern Warfare 2 has eclipsed the largest worldwide box-office opening, held by "Harry Potter and the Half-Blood Prince," which tallied $394 million over its first five days. It also beat "The Dark Knight," which holds the U.S. box-office record with $203.8 million in first five-day sales.
The game also narrowly trumped Grand Theft Auto IV, which captured $500 million in sales in its first five days of availability.
In other words, Modern Warfare 2 has had a major release.
The game's success also translated to major numbers on Xbox Live. Activision reported that "more than 5.2 million multiplayer hours were logged playing Call of Duty: Modern Warfare 2 on the first day alone." On November 10, 2.2 million unique gamers played on Xbox Live, setting a new one-day record for the online-gaming platform.
Of course, it should be noted that all these figures come from Activision's internal estimates, which might differ from the NPD Group's official totals when it announces November video-game sales.
But until then, Activision can (rightfully so) celebrate Modern Warfare 2's success. And maybe the video-game industry, which has always received second billing to film in the entertainment space, can finally stake its claim to the top spot. Video games are, based on Modern Warfare 2's success, just as viable an entertainment platform as movies.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
The Wii is coming to...Sports Authority?
(Credit: Nintendo)You might be used to buying your video game consoles only at an electronics store, but all that will soon change. National sports retailer Sports Authority announced Tuesday that it will start selling the Nintendo Wii and Wii Fit Plus in its stores.
Aside from being able to pick up a Wii and Wii Fit Plus, consumers will also find Sports Authority stores that boast a Wii "interactive fitness experience." The section of the store will have "knowledgeable fitness trainers allowing customers to try Wii and Wii Fit Plus before they buy."
While it's certainly interesting to see a Wii being used by a fitness instructor in a sports store, Sports Authority said it believes that it will help set it apart in the marketplace. According to the company, users will now be able to "satisfy their fitness- and sports-gaming needs under one roof."
But just how much of a benefit Wii Fit actually affords its users is up for debate. Sports Authority might claim that it helps users "achieve better health," but a recent study (PDF) from the American Council on Exercise found that the game offers a "very, very mild workout."
That could throw a wrench in Sports Authority's plans as it attempts to make the case that the Wii and the Wii Fit Plus make sense next to other products designed specifically to improve the health of its users. As appealing as it might be to some, Nintendo's game might not be able to stand up against fitness-focused products.
Regardless, Sports Authority has thrown its support behind Nintendo's console. The Wii and the Wii Fit Plus will be available in 102 stores starting on Thursday. It will be rolled out to remaining company stores by spring 2010.
Don Reisinger is a technology columnist who has written about everything from HDTVs to computers to Flowbee Haircut Systems. Don is a member of the CNET Blog Network, and posts at The Digital Home. He is not an employee of CNET. Disclosure.
U.S. video game industry sales plunged in October, dropping 19 percent from a year earlier, and 16.4 percent from September, according to data released Thursday by the NPD Group.
But with the tremendous, record-breaking, out-of-the-gate performance of Activision's Call of Duty: Modern Warfare 2 and the coming holiday season, NPD is bullish on the industry's fortunes for November.
Still, the $1.07 billion in total sales turned in by the industry in October were paltry, compared with $1.32 billion in October 2008 and $1.28 billion in September 2009. NPD analyst Anita Frazier tried to soften the blow a little bit in her monthly report, noting that while sales were down precipitously in October, it was still the third-best October sales report turned in by the video game industry.
"The continued economic turmoil, and in particular the troubling unemployment rate, is undoubtedly impacting industry sales," Frazier wrote in a statement. "Our latest Economy Tracker indicated that although consumers' general opinion about the economy is improving, their outlook on their own personal situation is worsening. If consumers' personal outlook continues to erode, they could very well be much more conservative with their holiday shopping this year."
That last sentence is no doubt one of the most chilling group of words imaginable to the honchos at companies like Microsoft, Sony, Nintendo, Electronic Arts, Activision, and many others involved in putting video game hardware and software in consumers' hands, especially as their most important sales months of the year are now at hand.
As always, regardless of the monthly results, the big console makers each had some things to celebrate in the NPD numbers.
For Nintendo, which has seen sales of its once-high-flying Wii dip and perceptions that the console's days of seeming infallible may be over, the numbers had some hope: in October, the Wii took back first place among the consoles--respectively the Wii, Microsoft's Xbox 360, and Sony's PlayStation 3. In October, Nintendo moved 506,900 Wiis, beating out the PS3 (320,600) and the Xbox (249,700).
Sony was coming off the first month the PS3 won since being launched in the fall of 2006, but while the console was beaten out by the Wii, there must certainly be some measure of gratification in having the PS3 come out ahead of Microsoft's console offering.
"In October, we saw continued momentum [for the] PS3, with nearly 70 percent growth, when compared to last October," Peter Dille, Sony Computer Entertainment of America's senior vice president of marketing, said in a statement. It was "the only console to see any growth year over year."
NPD itself touted Microsoft's chief bragging point for October: "Across all categories, the Xbox 360 platform contributed the greatest portion of total industry sales, representing 27 percent of total industry sales for the month," Frazier wrote.
Yet despite the record-smashing first-day sales posted this week by Call of Duty: Modern Warfare 2, the video game industry as a whole is facing a very painful reality: If sales don't improve quickly, there will be layoffs, slashed budgets, canceled games, and more.
Electronic Arts, for example, announced this week that it is planning to lay off 1,500 people as part of a major restructuring--the company's latest--and as a way to stave off growing losses.
And while the industry may have hoped that console sales--especially with prices for next-generation hardware now at their lowest levels ever--would help it rebound, Frazier did not offer much hope.
"Year to date, the hardware category has experienced the sharpest decline in the industry, with unit sales down 10 percent compared to the same time period last year," Frazier wrote. "Recent price cuts helped spur a one- to two-month increase in unit sales, and this month's Wii sales reflect that boost, but the other platforms have not sustained the sales momentum [after] price reduction."
