Groupon has partnered with Live Nation to bring concertgoers deals on local events.
Dubbed GrouponLive, the service will combine Groupon's local-distribution abilities with Live Nation's roster of events. Consumers will be able to use GrouponLive to find limited-time deals on sporting events, concerts, theater shows, and other live events, the companies said. However, it will be limited to North America.
The pairing of Groupon, a deal-a-day provider, and Live Nation is an interesting one. Live Nation currently operates the world's most popular ticketing service, Ticketmaster. It also runs Live Nation Concerts, which puts on over 20,000 shows from 2,000 artists around the world.