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Data mining's adult challenges

Data mining's adult challenges
Probably no data-mining legend has been more pervasive than the "beer and diapers" story, which apparently dates back to an early 1990s project that data-warehousing pioneer Teradata (then part of NCR) conducted for the Osco Drug retail chain.

As the story goes, they discovered that beer and diapers frequently appeared together in a shopping basket on certain days; the presumed explanation was that fathers picking up diapers bought a six-pack when they were out anyway. This correlation was then used to optimize displays and pricing in the stores.

That's the story anyway. The reality, as best anyone can determine,

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Litigation lunacy: Silicon Valley's lost its collective mind

Litigation lunacy: Silicon Valley's lost its collective mind

From time to time the technology industry buys into convenient fibs that it tells itself even when anyone with two feet planted firmly on planet Earth knows that it's a lot of malarkey.

Remember when "counting eyeballs" was on everyone's lips? How about the revolutionary insight that "earnings no longer matter?" Those were a couple of beauts.

Now it's all about "protecting intellectual property rights" with corporate lawyers running wild filing patent lawsuits. Their PR teams are working around the clock firing off cheese-eating releases claiming how the angels are on their side of the docket. And more

Jeremy Lin crushing it as overnight Twitter star

Jeremy Lin crushing it as overnight Twitter star
"Can Jeremy Lin fix the Eurozone debt crisis?" "Who put sports in my Twitter again?" "Wow, just wow."

Wow, indeed.

Just some of the posts on Twitter as the twitterverse reacted to the most amazing--yes, the most amazing--rags-to-riches, feel-good sports story of the century. (One of the benefits of living in 2012 is that I can say that without starting too much of a bar fight).

The sudden emergence of the unheralded New York Knicks guard as the top sports story across the nation is predictably reflected on this Twitter stats page generated by Twitter Counter. Given that Lin punches

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Dispense with the pretense: Google's gunning for Apple

Dispense with the pretense: Google's gunning for Apple

C'mon, Google, admit it: You're getting into hardware, and you're gunning for Apple.

With more signs pointing to a Google entertainment device of some sort somewhere over the horizon, the company's recent FCC filing offers the latest hint of what's become an inescapable conclusion. The document echoes what Google has hinted, announcing in black and white that the company iis developing a prototype "entertainment device" of some sort.

As to the details:

Testing will include functional testing of all subsystems, including WiFi and Bluetooth radio. Users will connect their device to home WiFi networks and
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30 best iPad games

30 best iPad games
Editors' note: This post was originally published April 23, 2010, and was updated February 6, 2012, with three new games.

Wondering which games to buy for your iPad? Well, we've taken our best shot at putting together a list of top titles that we feel meet the criteria for a good iPad game.

And just what does make a good iPad game? We debated it for a while and narrowed it down to these five factors:

  • It's gotta be fun (obviously).
  • Ergonomics (are the gameplay and control scheme well-suited to the iPad?)
  • Uniqueness (though many iPad games play well as upconverted, higher-resolution versions of their iPhone predecessors, we respect new, iPad-exclusive games).
  • Value (some of the best iPad games currently carry high price tags, but we also tried to include titles we thought were simply a good value).
  • Showoff quotient (extra points if the game flat-out looks good).

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Match.com: iPhoners are office romantics, Androiders are loose

Match.com: iPhoners are office romantics, Androiders are loose

You will wish to draw your own loving conclusions. I will merely draw you a picture or two.

For the results of a survey by Match.com have stirred me into deep romantic thought. I am grateful to VentureBeat for having an initial relationship with this data, as it pokes a stiletto into my view of dating.

The data analyzed the behavior of various smartphone owners when it comes to love. Oddly, it declared that Android users are easy, loose, flaunt themselves so much on the first date that they end up having sex far more readily than those with

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Ultimate iPad 2 case roundup

Ultimate iPad 2 case roundup

Editors' note: Updated January 24 with nine new cases from Belkin, Camalen, Evio, Incipio, iSkin, Speck, and SwitchEasy. The original post published March 11, 2011.

We know that a lot of people who buy the iPad 2 are also going to buy Apple's Smart Cover. But then again plenty of folks prefer to shop for non-Apple alternatives, and we've got more than 70 iPad 2 covers and stands to show you.

Related link
MacBook Air cases and covers roundup

Of course, this roundup only represents a fraction of the cases and stands available for the iPad 2, but we've tried to include many of the top cases available. It's also worth noting that while we've included a few sleeve-style cases and some back covers that are designed to work with Apple's Smart Cover, the majority of the cases are what we'd call "full" cases with protection for both the front and back of your iPad 2.

If you think we missed a good cover--or just have a favorite among the ones shown--feel free to post a comment. We'll update the list to include more covers and stands as they become available (we've added close to 20 new covers in the last month and have started to delete some of the less desirable cases as the list gets too long).

Click on any slide to begin the slideshow. Cases are listed alphabetically.

Protesters go after the wrong SOPA

Protesters go after the wrong SOPA

When emotions take you over, your rational mind often books a two-week trip to Cancun.

This is surely what happened when some protesters discovered that SOPA, that dastardly piece of proposed legislation aimed at preventing the online world from owning Hollywood (in an emotional sense), had its own Web site.

So, as the Register legislates it, the Web's advance herd barraged the site with dozens of messages of something not akin to goodwill.

Some, indeed, included swear words. For example: "You pass and you\'ll be hated everywhere in the world! Why can\'t you fat f*** americans get more

Vimeo rolls out total Web site redesign

Vimeo rolls out total Web site redesign
Vimeo, the freemium-model video sharing site for the artsy crowd, is undergoing a remake. And this new casting puts a spotlight on improved navigation, search, and privacy options.

Beginning Tuesday, users can sign up to test run the new Vimeo design and features, which are planned to fully launch by the end of the second quarter, according to Vimeo Chief Executive Dae Mellencamp. The new site retains the general color palette and ethos of Vimeo, but with new style elements and advanced uploading options. That, and the entire site's back end was recoded from scratch.

"I think everything gets

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In Super Bowl warm-up, Samsung laughs at Apple again

Samsung and Apple are like a couple of bickering sisters. "I hate you. I love you. I hate you. I can't remember whether I hate you or I love you. I can remember suing you."

So, in the run-up to the Super Bowl, Samsung has released another ad that pokes and pokes at Apple fanboys and fangirls.

There they are waiting in line for, who knows, the iPhone 4SS. They are watching a very cool unboxing video. Then along comes one of their roommates to toss them a charger.

Oh, and look. He has turn-by-turn, voice-guided directions as standard more

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