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They say some music just gets into your brain. But not so often into your brain surgery.

Gavin Brooke, an 18-year-old from the United Kingdom, needed surgery to remove a brain tumor. But his doctors needed him to be awake throughout the operation so that they could be sure that they wouldn't damage his brain.

The solution was to hook up the iPod to the operating room's sound system. The first track Gavin chose for this six-hour headbanger's opera was Apologize by Timbaland, featuring One Republic.

This reflected the fact that, in his mind, he wanted to apologize to the surgeons as this was his second brain surgery. The first time around, they didn't get the whole tumor, so Gavin felt sorry for them that they had to get into his head again.

"The tumor was in a very difficult place that controls the movement of the body," Andrew McElroy, the head neurosurgeon told The Sun newspaper. "And we had to ensure we didn't damage the surrounding area. A few millimeters too far could have paralyzed him, so I let him listen to his iPod. We talked to him all the way through, and he was happy with his music on."

Dr. McElroy, who performed the operation at the National Hospital for Neurology and Neurosurgery in London, did not reveal how happy he was to be subjected to One Republic while trying to save Gavin's life.

While The Sun wondered whether Gavin might have listened to Emerson, Lake and Palmer's Brain Salad Surgery or Bryan Adams' Cut Like A Knife during the ordeal, if it were me, I think I'd have a special re-recording of one of Creedence Clearwater Revival's greatest hits: Have You Ever Seen The Brain?

Verizon Wireless has upped the ante in its efforts to take on Apple's iTunes store in the digital music market by offering DRM-free music for all purchased music plus a new subscription service. But will it be enough to make a dent in Apple's dominance?

On Monday, Verizon Wireless will announce the revamped V Cast music store, which will be loaded with digital music that is free of the pesky digital rights management encryption on all songs that are purchased through the store. Verizon is joining Amazon as the only other digital music distributor that will be selling DRM-free music from all four of the major record labels, including, Sony BMG, Universal Music Group, Warner Music Group, and The EMI Group.

The company is also offering its first ever music subscription service courtesy of its relationship with Real Networks' Rhapsody America service. Verizon announced it was partnering with Rhapsody last year. And through this partnership, the company has redesigned its music store and the V Cast user interface.

The new service clearly puts Verizon Wireless in a new category when it comes to digital music. Verizon cell phone subscribers as well as nonsubscribers can download the DRM-free music onto a PC and sync it to any MP3-enabled device for $0.99 a song. Songs can be purchased over Verizon's cell phone network onto a Verizon phone for $1.99 a pop. And the new V Cast service also allows Rhapsody subscribers to sync their phones to the subscription service, much the same way AT&T subscribers can access the Napster subscription service.

But even though it has potential to become a major player, it's still unlikely that the cell phone company's moves will have much impact on market leader Apple. Instead, experts believe that Verizon is much more likely to help grow an already underperforming market.

"The issue isn't whether Verizon can take down iTunes," said Russ Crupnick, a senior analyst at the NPD Group. "But rather, can it help grow the market? And I think the answer to that is yes. Verizon is very well-positioned for that."

The music industry is in dire straits. Sales of CDs have been plummeting over recent years, and the industry hasn't been able to make up for the losses through digital distribution. Apple is by far the leader in digital downloads, hitting the 5 billionth song download mark from its iTunes music store just a couple of weeks ago. According to Crupnick, over three-fourths of the full music tracks downloaded come from the iTunes store. Amazon is a distant second, with other players such as Wal-Mart trailing even further behind.

So far, freeing music downloads from DRM protection hasn't done much to move the needle. Amazon and Wal-Mart have been offering DRM-free music for almost a year, and they still lag behind Apple. The reason for this could simply be that Apple is so far ahead in terms of market share that few people have reason to see DRM protection as a problem.

"When you have 80 percent market share on Apple devices," Crupnick said, "there isn't much demand from people to get unprotected music. They don't seem to encounter any issues with it."

Ed Ruth, director of digital music for Verizon, said that the company is simply trying to offer customers choices.

"Of course we recognize that Apple has done a great job," he said. "They have helped tell the digital music story quite well, and they've tilted the ecosystem in one direction. But in some ways they have trapped people into one experience. And that's the problem we're trying to solve."

Meanwhile, Verizon could also have an uphill struggle in getting people to use the Rhapsody subscription service, which costs about $15 a month for unlimited access to millions of songs. In the online world, only a small niche of music aficionados use services like Rhapsody and Napster. And so far, the model hasn't proven to be much more successful in the mobile world. AT&T has been offering the Napster music service, and even though the company hasn't published figures on how many customers are using the service, analysts say it hasn't been a runaway success.

But some analysts think that a service that does a good job of integrating Verizon's V Cast with Rhapsody could help attract new users to the subscription model.

"If they can make the experience of Rhapsody on a handset complimentary to what they are already doing with V Cast, I think it will make Verizon a stronger player by attracting new music subscribers," said Susan Kevorkian, an analyst at IDC.

While Verizon may never be able to beat Apple in the online music game, there's reason to believe that the company could beat out its fellow cell phone carriers and other music downloading services for market share. And in such a nascent market, Verizon still has an opportunity to make a significant amount of money from its music store and help move the carrier away from simply being a phone company.

Verizon claims that record labels have told it that in terms of revenue, it is already second to Apple when it comes to the money that is made from full track downloads. And in a recent survey of Internet users conducted by NPD Group, Crupnick said that over half of the respondents had heard of the V Cast music service. This was higher than awareness for music services from other cell phone companies such as Sprint Nextel or AT&T. But it was also higher than some well-established music brands, such as Microsoft's Zune music store, Rhapsody, and Napster. Still, only about 7 percent of the respondents said they had ever used the V Cast music service to download songs.

But Crupnick believes this consumer awareness could someday translate into growth for Verizon's V Cast service. Verizon also has other attributes that some of these other music distribution channels don't have. In addition to selling full track songs, Verizon is also able to help the record labels monetize the same songs in multiple ways by selling ringtones, ring-back tones, and wall papers of the artists. The company has even begun working to help produce some albums using a mobile recording studio.

What's more, Verizon has access to a wide variety of music playing devices, something that Amazon and Wal-Mart don't readily offer themselves. And it already has an established billing relationship with most of the customers that will likely use its site to download music. All of this bodes well for Verizon. But is it enough to really challenge Apple's dominance?

The answer is probably no. But it could be enough to make it a strong alternative. At the end of the day, Verizon's Ruth said that it's all about forming good relationships with the music industry and providing a great service to customers.

"Our approach is to be as good a partner to the music industry as we can be, " he said. "And we always keep the customer experience and expectations in mind when designing and delivering the service. I think we've done that so far and as a result have earned the trust of our customers."

Some people might be embarrassed if their friends found an old copy of Mr. Big's "To be with you" or Paula Abdul's "Cold hearted (snake)" stashed away in their CD collection. But not EMI. They own those songs, and they want the world to know it.

The music giant is suing social-networking site Hi5, video advertising start-up VideoEgg, and 10 unnamed defendants for allegedly infringing on the copyrights of those and hundreds of other pop throwbacks.

The lawsuit alleges that Hi5 users have uploaded and disseminated hundreds of music videos the company owns rights to. VideoEgg is on the hook because it's a former partner of Hi5, and those allegedly infringing videos were uploaded to its servers. (On May 31, VideoEgg stopped hosting videos uploaded by the public and refocused efforts on its ad network, prompting rumors that the company was on its way out.) The lawsuit doesn't say much of anything about who the 10 John Does are.

The companies had attempted to work out some kind of deal for more than a year, a source told TechCrunch, but those efforts eventually failed.

Google has released a software module that can turn Windows PCs into devices that streams media files to other devices.

The Google Media Server is a gadget that works on the Google Desktop software. It sends the data to other devices over a Universal Plug-and-Play connection such as a Sony PlayStation 3, according to the Google Desktop blog.

With it, people can play videos and music and view photos on a PC. In addition, it can connect to Web sites including Google's YouTube for video and Google's Picasa for photos.

A couple weeks ago, I pondered if early adopters of the iPod and other MP3 players were starting to lose patience with the random shuffle function. Too much black and white, not enough gray.

Almost on cue, start-up Instinctiv came out on Thursday with its first application, an iPhone and iPod Touch application called Instinctiv Shuffle that will derandomize the random iTunes-shuffling feature.

Instinctiv Shuffle uses an algorithm similar to that developed by Pandora and other taste-tracking sites to select the perfect song to play next--like having a professional DJ sift through your collection.

There's a catch: Instinctiv Shuffle works only on so-called "jail-broken" iPhones, which means that you have to download the right firmware (version 1.1.4), then download and run another piece of software called iLiberty (or take matters into your own hands, if you have the technical sophistication to do so).

Doing this has risks: Apple's been known to release software updates that disable third-party applications and prevent unlocked iPhones from using alternate cellular networks. Instinctiv apparently didn't want to be bound to certain limitations in the iPhone SDK.

Adobe on Wednesday released a revamped version of its Acrobat document creation software that includes built-in support for Flash and multimedia content.

Acrobat 9 lets users convert MOV and WMV files to Flash content that can be embedded within PDFs alongside audio content and even 3D models. The free Acrobat Reader 9 will play the movies, eliminating the need to open other media players.

Adobe released a beta test version of Acrobat 9 earlier this month, along with a new online service called Acrobat.com that includes a Web-based word processor, conferencing and remote access, PDF creation, and 5 gigabytes of file storage.

In combination with the Acrobat.com service, Acrobat 9 lets multiple users collaborate in real-time online to share documents.

The new PDF Portfolios feature in Acrobat 9 lets users drag and drop documents and multimedia content into a single PDF document, then choose from myriad layout and presentation options.

Mapping features only in Acrobat Pro Extended 9 preserve geospatial coordinates and enable users to mark locations and measure distances.

The new Acrobat will take snapshots of Web pages and convert entire pages or chunks of them to a PDF that preserves links and animation.

Developers can tweak layouts with Flex Builder 3 or Flash CS3.

Acrobat 9 comes in three flavors: Standard at $299 (or $99 to upgrade), Pro for $449 (or $159 to upgrade), and Pro Extended for $699 (or $229 to upgrade). Pro Extended also comes with Adobe Presenter, which plugs into Microsoft PowerPoint 2007 for adding interactivity to presentations.

Adobe said that Adobe Reader 9, the free PDF document reader, will be available early next month.

CNET's Elsa Wenzel contributed to this report.

Kid Rock's sarcastic "just do it" YouTube rant on illegal downloading is funny and makes the point--illegal downloading is stealing. With a smile on his face Rock says, "I'm rich," so sure it's OK to steal my music. Oh, and while you're at it, "Steal everything." Steal an iPod, Steve Jobs is a billionaire, he'll never miss it. Get yourself a Toyota, "They're foreign" and the gas too, "You know how much money the oil companies make?" Rock shrugs it all off, "They're not going to miss $30 or $40 worth of gas." (Full video after the jump.) ... Read more

I'm sure it's just a lucky coincidence, but one day after the brilliantly profane George Carlin passed away, Slate published an article on profane band names.

I haven't heard any of these bands--I tend to avoid bands that appear to have put too much time into their names, thinking that they're trying to cover up bad music--but Psychedelic Horse**** intrigues me, especially since I've seen so many bands whose music fits that description perfectly. (Note: I have no idea what CNET's policy on swear words is, but I don't want to create extra work for the copy editors in case I guess wrong, so the asterisks are mine.)

This brings to mind a problem I've had with a particular Neil Young song, the third track on his 1990 album Ragged Glory, which also appears on the live record Weld. On the back of both albums, the title appears as "F*!#in' Up." That's also the official title in the CDDB (formerly Gracenote) database that lets programs such as iTunes automatically populate fields with song information when you rip a CD.

I imagine Neil or his record company was trying to prevent underage listeners from stumbling across this word on the CD when flipping through the Neil Young section in record stores. But this creates a problem in the digital era: if you really want to hear that song, and you try to search by title, you have to remember the precise sequence of characters used to replace the letters--if you search on "F***in' Up" or use the real word, you'll get no results. The solution, of course, is to go into iTunes and change the file information so the real word is included.

The lesson: if you're going to use profanity in a band or song name, do it proudly.

Back in January, JVC unveiled the NX-PN7, an iPod speaker system with not one but two iPod docks. The company sent out a press release today to announce that the NX-PN7 is officially available. Otherwise, it looks like nothing's changed since the unit's coming-out party six months ago. Despite doubling down on the music players, the unit is just 13 inches wide. In addition to being able to toggle between "iPod A" and "iPod B," the NX-PN7 features a clock, an auxiliary line-in, and a horizontal light beneath each iPod dock that can be set to any one of nine colors. It has a sleep timer, but apparently no alarm. The list price is $150, but it looks like Amazon is already selling it for closer to $130.

If you think the JVC NX-PN7's dual iPod capacity is overkill, remember that Griffin offers PowerDock chargers that can juice up iPods and iPhones two or even four at a time. So, what do you think: are these multi-iPod accessories a good idea, or just more proof that some people have far too many iPods in their home?