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June 3, 2009 10:04 AM PDT

Smartphone king Symbian ready to strike back

by Mats Lewan
  • 10 comments
David Wood

David Wood of the Symbian Foundation at its office in Foster City, Calif.

(Credit: Mats Lewan/CNET)

Just about everyone knows the iPhone--and perhaps also that it runs on Apple's operating system--though the phone only has about 10 percent market share among smartphones. Far fewer know the name of the most widely used mobile operating system, which holds nearly 50 percent of the market: Symbian.

As recently as 2007, Symbian had 70 percent share. Market share has been lost mainly because of the iPhone with its Mac OS X, and to BlackBerry devices running on RIM's Blackberry operating system.

To find out how Symbian plans to strike back, CNET News met last week with David Wood, "catalyst and futurist" at the Symbian Foundation.

"I admire Apple for their advertising. They're actually teaching people about applications. Apple has done a tremendous job."
--David Wood, Symbian Foundation

He revealed that the company has no plans for its own app store, but explained how Symbian plans to make it easier for developers to negotiate with several stores, like the Nokia Ovi Store, which got off to a bumpy start last week. On Tuesday, a developer's Web site for the new open-source Symbian went public.

He also explained the influence Nokia is likely to have on the Symbian OS.

But first he made it clear that the U.K.-based company now is growing aggressively, with the expansion happening largely at its Foster City, Calif., office.

"We have 72 employees today and intend to grow to a bit less than 200," he said. "Many will be in the Silicon Valley, in part to tap into the skills here."

... Read more
March 13, 2009 2:40 PM PDT

Symbian sets schedule for OS road map

by Tom Krazit
  • 8 comments

The Symbian Foundation committed itself to an aggressive operating release schedule Friday, promising a new version of the open-source OS every six months for the next several years.

Symbian is the world's most widely used smartphone operating system, but it has been losing ground to rivals like Apple, Research in Motion, and Microsoft in recent months. Last year Nokia, formerly Symbian's largest shareholder, decided to revive its growth by unifying the software and releasing it under an open-source license as part of a foundation of companies.

That plan is rounding into shape, according to Symbian's David Wood. The first unified release created under the Foundation, known as Symbian^2, is expected to be "functionally complete" by the middle of this year and "hardened" (debugged) by the end of the year, meaning that devices bearing the new software could start to appear as the year closes.

Symbian is setting an aggressive schedule for making improvments to the Symbian OS.

(Credit: Symbian)

Symbian^3 is scheduled to reach functional completion around the same time, with a hardened version on tap for the middle of 2010. That means Symbian and its partners plan to make frequent updates to software, which could make it much easier to react to changing trends in how people use smartphones.

Symbian developers will start by unifying development behind the S60 user interface, relieving Symbian developers from having to choose between three distinct user interfaces. But the group is going to have to come up with something that tops--or at least matches--some of the newer projects to hit the scene, such as Palm's webOS, as well as something that captures the imagination of the public.

Moving quickly is good, moving smartly is better.

December 4, 2008 3:36 PM PST

Symbian looks west for future growth

by Tom Krazit
  • 1 comment

Symbian phones such as Nokia's N95 haven't sold well in North America, but the Symbian Foundation wants to change that.

(Credit: CNET)

SAN FRANCISCO--Americans are ready for smartphones, but is Symbian ready for America?

One of the most important factors that will dictate the long-term success of the Symbian Foundation will be its ability to make inroads in North America, which has been a bit of a enigma to London-based Symbian and Nokia, its former controlling partner. Think about it: Symbian has the lion's share of the worldwide market for smartphone operating systems, but new Symbian Foundation executive director Lee Williams agreed that if we walked outside the Symbian Partner Event in San Francisco, we'd be hard-pressed to find a passerby familiar with the mobile operating system.

It's a new era for Symbian, as it transitions from its past as an independent software developer controlled by Nokia into an industry consortium responsible for creating an open-source mobile operating system. The Symbian Foundation plans to release its first distribution to members during the first half of 2009, and phones with the operating system should follow in 2010.

With just under 50 percent of the total market for smartphone operating systems--but slowing sales--Symbian occupies an interesting place as smartphones evolve into sophisticated mobile computers. The vast majority of that market share comes from Europe and Asia, the legacy of lukewarm interest in smartphones from U.S. carriers and consumers for several years.

Research in Motion and Apple are the companies cleaning up in the U.S. market at the moment, spurred by the response to Apple's iPhone a year and a half ago. But those companies provide a high-end smartphone experience that not all customers want, said Roger Smith, director of next-generation services at AT&T, which sells both products.

As a result, organizations like Google and Symbian are jockeying for position as all mobile phones become smarter, and require more sophisticated operating systems than currently run on so-called "feature phones." Williams thinks the key to winning over North American consumers is to heighten awareness of Symbian with both consumers and developers in this hemisphere.

Developers need only to be reminded that Symbian has a proven record as a smartphone operating system, Williams said. The Foundation is planning to unify the three previous user interfaces that could be found on Symbian phones in favor of the S60 interface, which will make it much easier to guarantee that applications will work as designed across all Symbian phones.

Williams also thinks that developers will prefer the distribution method that the Symbian Foundation is planning for its applications. Call it the "app mall," as compared to Apple's App Store; Symbian wants to provide multiple ways for developers to distribute their applications, including through carriers, handset makers, some type of Symbian-branded application store, or on their own. And developers will get to keep all their revenue, rather than giving Apple a 30 percent cut of iPhone applications or the carrier a similar percentage for Android applications.

The harder sell will be consumers. Nokia's Symbian phones have not sold particularly well in the U.S., although it's not clear if those who are using them are aware of who developed the software running their phone. And the company doesn't appear to be trying to make any kind of breakthrough in user interface or features with its development efforts, focusing instead on marshaling developers and improving an operating system so popular with smartphone users outside the U.S.

Williams agreed that Symbian will have to spend the time and money required to raise awareness of its brand among U.S. consumers by showing off what the software can accomplish. One way that will be easier is that Symbian has some heavy-hitting partners on its back in Nokia and AT&T, who can carry a lot of the marketing water for Symbian.

In truth, it really doesn't have any other choice. Symbian devoted an hour of Thursday's event explaining to Symbian partners how the U.S. market was different from the European market, emphasizing points such as the fact that most Americans don't use public transportation to get to work.

The lure is clear, however. There is a huge potential market waiting to be tapped as North Americans grow more accustomed to doing more with their phones, hundreds of millions of potential customers.

"The largest percentage of products I've ever seen are focused on North America," Williams said, referring to Nokia's product development plans. It's still very early in the history of this market, with plenty of time for companies and consumers to forge allegiances with products.

But in a market that moves as quickly as this one, when the first Symbian Foundation phones roll out in 2010 things could be very different across the pond.

December 2, 2008 1:26 PM PST

Nokia completes Symbian acquisition

by Tom Krazit
  • 3 comments

Nokia's N97 runs the Symbian operating system, which will be released as an open-source project next year now that Symbian is part of Nokia.

(Credit: Nokia)

Nokia spent most of Tuesday buzzing about its N97 phone, but it also quietly completed an important step in its plan to evolve as a mobile computing company.

Symbian announced that Nokia has formally completed the acquisition of the world's biggest smartphone operating system company. The companies announced their plans earlier this year to have Nokia buy out the remaining partners in Symbian with the ultimate goal of releasing the Symbian operating system under an open-source license.

Devices such as the N97 run Symbian OS, which is by far and away the most widely used smartphone operating system in the world thanks to market-share leader Nokia's historically close ties with the developer. Starting next year, Nokia intends to form the Symbian Foundation with companies like AT&T, Texas Instruments, Motorola, Sony Ericsson, and others with the intent of creating a royalty-free open-source operating system. Sound familiar?

After entertaining the world press in Barcelona during the early part of this week, Symbian and Nokia executives will be in San Francisco later this week to discuss their plans for mobile computing and open source, and we'll have reports from the Symbian Partner Event on Thursday.

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