Wireless

Motorola's and Verizon Wireless' $100 million marketing campaign for the Motorola Droid seems to be paying off with strong sales that will likely result in more than 1 million devices being sold by the end of the year.

The Droid, the only smartphone currently on the market that uses Google Android's 2.0 operating system, is Motorola's second Android device and it's available only on Verizon Wireless's network. The device is turning out to be the hit phone of the season, thanks in large part to an expensive and extensive advertising campaign.

Motorola Droid

(Credit: Motorola)

Neither company is reporting sales figures. But analysts say sales look good. The companies have likely sold between 700,000 and 800,000 Droids since the device was launched in early November, according to equity analyst Mark Sue of RBC Capital Markets.

"Verizon's big marketing push for the Droid is strengthening as we close in on the holidays, and following our round of checks, we believe about 700,000 to 800,000 Droids have been sold, making our hurdle of 1 [million] Motorola Droids achievable for 4Q09 [ending December 31]," Sue said in his research note. "Motorola, for its part, has done a good job on the production side, and our survey of over 100 stores indicates strong demand, limited stock outs, and very few returns."

John Stratton, executive vice president and chief marketing officer for Verizon Wireless, said when the device was launched in late October that Verizon would be pouring in more money to market this device than any other phone it has ever sold. And now it looks like the money has been well spent. From advertisements that specifically highlight the Droid to ones that focus on Verizon's extensive and reliable 3G wireless network, it's clear that the company has AT&T and the Apple iPhone in its crosshairs.

AT&T has actually sued Verizon over the advertisements about its 3G wireless network coverage.

Some Verizon Wireless stores, especially in major cities, are selling between 100 and 200 Droids per week since the launch in early November, Sue added.

The success of the Droid is good news both for Motorola and for Verizon Wireless.

Motorola comeback
For Motorola, the Droid represents a chance to make a comeback in the cell phone market. The iconic American company that practically invented the cell phone market has struggled for the past several years now. After the runaway success of the ultra-thin Motorola Razr in 2004, the company has been unable to come up with a hit phone. And it has steadily lost market share to other competitors, such as Nokia, Samsung, and LG Electronics. It's also ceded market share in the fastest growing segment of the market, smartphones, to newcomers like Apple and Research In Motion.

Motorola's mobile devices CEO Sanjay Jha took a bold gamble more than a year ago when he decided to dedicate the company's resources to building phones using the Google Android operating system. The Droid and the Motorola Cliq, which is exclusively sold on T-Mobile USA's network, are the first two Motorola Android phones to hit the market.

But Jha said the Google Android operating system will not only be used in high-end devices like the Droid, but it will also be used to power less expensive phones, creating a new tier of smartphones that will eventually replace the basic feature phone category. Jha said the company will launch at least 20 more Android devices in 2010.

The success of the Droid is an important first step in getting Motorola back on track. But equity analyst Ittai Kidron of Oppenheimer said in a research note Monday that sales of the Motorola Cliq are falling short of expectations. Motorola is expected to sell 1.5 million smartphones in the fourth quarter. And two-thirds of them are expected to be Droids.

Kidron said the Cliq is not selling well mostly because of issues with battery life. Motorola is supposedly preparing a software patch to fix the problem. But he also noted that T-Mobile appears to be losing interest in the device and is not marketing it heavily.

But T-Mobile says that the Cliq is doing just fine. And the carrier said that it's committed to marketing the phone through the holiday season.

"The Motorola Cliq is very popular among our highly connected customers and is the only device with Motorola's innovative Motoblur solution," a company spokesman said. "T-Mobile is excited about the Motorola Cliq for the holidays and continues to showcase it prominently in T-Mobile retail stores and with recent holiday deals."

Verizon's iPhone alternative
The Droid's success is also important to Verizon Wireless, the nation's largest wireless operator in the country. It is the first device that offers a true challenge to Apple's iPhone, which runs exclusively in the U.S. on AT&T's network. While Verizon has a strong reputation for its network, consumers often complain about its lack of cool phones. Up to this point, Verizon has mainly competed against AT&T and the iPhone with RIM's BlackBerry devices. But RIM's touch-screen BlackBerry Storm, which was first introduced a year ago, was largely a disappointment.

The Droid offers Verizon customers an alternative to the iPhone on the Verizon network. This fact could help Verizon retain some consumers who were thinking of leaving for the iPhone. But it might also attract new customers who are either disappointed with AT&T's service or have heard bad things about the network.

Verizon Wireless representatives say the Droid is certainly an important part of the company's device line-up.

"We are pleased with sales over the holiday weekend," Brenda Raney, a spokeswoman for the carrier said in an e-mail. "This phone clearly fits the needs of a number of customers who are excited about its availability on the Verizon Wireless network."

But if analyst data is to be trusted, it is clear that the huge marketing budget for the Droid is at least part of the reason why the device has been so successful. The HTC Droid Eris, another Android device sold exclusively on Verizon's network, is not selling as well as the Droid, Sue said in his note. The HTC Droid Eris went on sale the same day the Droid was launched, but with much less fanfare.

Part of the problem is the fact that there are many Android devices coming to market. And the number will only increase next year. The lesson from the success of the Motorola Droid is clear. If device makers and carriers hope for break-out success, then they will have to spend big on marketing.

(Credit: Phandroid)

Oh, you knew someone was going to do this. So let's just get it over with. And though some might think of this as a battle between the Droid and the iPhone for the nation's morality, let's be open-source about it: someone's trying to make a lot of money from cell phone porn.

A company with the obtusely childlike name MiKandi has launched a mobile app store that will exclusively cater to adults whose brain food consists of content that reflects their age. Yes, the sort of stuff some prefer to refer to as porn.

MiKandi's publicity material naturally avoids this term, referring to the more PC phrase "adult only." However, there is a little kink in its offering. According to Android fanperson site, Phandroid, the MiKandi Market apps only work with Android phones and not with Apple's more morally minded handsets.

Cupertino steadfastly sticks to its policy of refusing to allow apps filled purely with adult content, though some might dispute whether its definition of "adult" isn't occasionally a little idiosyncratic.

Not for a moment would one suggest that Verizon or Motorola or the deities at Google are necessarily in favor of porn apps. However, MiKandi is attempting to take advantage of the fact that the Android system is more open than the iPhone's.

So while the Android Market itself doesn't offer porn, nothing on your Droid phone prevents you from using MiKandi's services. The wise people at Phandroid do, however, offer stern warnings about MiKandi's workings.

Despite attempting to use MiKandi's services, purely for scientific purposes, Phandroid failed to actually secure access to any mature content. Remember, children, this sort of thing will always be a somewhat risky business.

(Credit: Jacques Gene)

Chances are good that someone on your shopping list is pining for an iPhone for the holiday season. If you know of such a person, then we've got a surprise Black Friday deal for you. AT&T is offering refurbished 16GB iPhone 3Gs for $49 for new customers. That's the shipped price, and they're even waiving the activation fee, normally $35.

The refurbished units have the same warranty as new units so you don't have to worry about getting someone junk. As an owner of a refurbished 3G I can attest to the quality of the devices.

Of course a two-year contract with AT&T's iPhone plan is required, but anyone who's asking for an iPhone probably already knows this. Currently, the 16GB black is out of stock, but the 16GB in white is still available.

As we move toward 2010, there is little question that mobile devices and smartphones will continue to have a huge impact on the market. Research firm Nielsen predicts that smartphones will dominate market share by the end of 2011, with the iPhone and Android-based phones taking the lead spots by a wide margin over traditional cell phones.

As devices mature, Wi-Fi connections become more ubiquitous, and 3G networks become more reliable, consumers will start looking for new ways to use their smartphones as replacements for other larger devices, such as PCs and TVs. One area that has been called out for growth is mobile video and TV, as well as streaming movies directly to a mobile device.

mSpot CEO and co-founder Daren Tsui made the case to me recently that full-length streaming movies will be important to consumers in 2010 because people want entertainment on the go and on demand. Research suggests that the adoption curve will be lead by young males 18- to 24-years-old and parents with young children looking to keep kids distracted.

Not surprisingly, mobile carriers are very supportive of mobile movies. According to Tsui, mSpot has been powering mobile movies on the Sprint wireless network for three years and is currently working with other carriers to bring the service to their user base. Realistically, carriers will always be happy about services they can offer and charge for, but the real question is if they could handle an influx of users sucking down huge amounts of bandwidth.

The obvious obstacle to be overcome is the strength of the data network. Streaming full-length movies to a phone is data-intensive, and therefore relies heavily on a strong, consistently reliable network. Assuming WiFi is available, this is a non-issue, but, as an example, AT&T's 3G network has struggled with the data usage of iPhone users and you can just imagine what will happen when millions of people start streaming movies.

Anecdotally, I can tell you that my wife and I bring an iPod Touch out with us to entertain my 2.5-year-old with various games and movies. Pocket-size mobile devices, iPod or otherwise, can be great learning tools as well as distractions when things are going sideways or when you just want to go to a restaurant and not chase a kid around. That said, my iPhone/AT&T network experience has been so spotty that I would likely opt to keep the content local, though in an ideal world new content could be downloaded in the background.

Assuming bandwidth is not an issue there are many possibilities for mobile content to take the place of traditional PCs or print media but in the near term mobile content will be only as good as its data connection.

In its attempt to redress the imbalance created by the latest Verizon ads, AT&T has hurriedly cobbled together not just one Luke Wilson ad, but several.

Curiously, one ad features precisely the same strategy as that of the latest iPhone advertising: reminding those who might still be on the fence, on the phone, or even on the lam that you can't simultaneously enjoy voice and Web surfing on the Verizon 3G network--and hence on the Motorola Droid.

So here we have Luke Wilson, still looking a little peaky and dressed in a difficult brown. Behind Luke, we have a man trying to use two phones (by implication, Verizon phones) to perform a task the iPhone will manage alone.

Some might find it entertaining that as his friend attempts to download something on one of his Verizon phones, he complains that it's all going rather slowly. Others might find this both true and funny.

AT&T hasn't merely paid Wilson a little more than 3G to make this comparison. Someone, somewhere, has, perhaps even wisely, said, "We need a map to counter Verizon's map."

So the writers hit upon the idea of a two-part extravaganza (this already aired during Tuesday's "Dancing with the Stars" finale), in which Wilson produces postcards from all the different American towns that really do--no, really--have AT&T 3G coverage.

Wilson says his job is to set the record straight, with respect to Verizon's vicious besmirching of the AT&T network. He tries his best. He tells us that AT&T covers 97 percent of all Americans--yes, 300 million people.

The AT&T map also seems far more filled-in and far more colorful than it appears in Verizon spots, though one suspects that local word of mouth might be rather stronger, in this instance, than national advertising. If you live in Spokane, Wash., for example, and you know someone there who has spotty 3G service on a particular network, that is far more powerful an influencer than any number of Wilson's postcards or Verizon's barbs.

It's enlightening, however, to discover that Wilson once dated someone in Tulsa, Okla., and it didn't work out. Did she catch him simultaneously calling and Web surfing? Perhaps we will never know.

Ericsson is slowly building its wireless business by scooping up parts of struggling Nortel.

Ericsson announced Wednesday that it has won a bid to buy Nortel Networks' North American GSM business for $70 million in cash. The Swedish communications giant went into the deal with a partner, Austria-based Kapsch CarrierCom, which itself spent $33 million to buy Nortel's GSM operations in Europe and Taiwan.

This marks the second major deal in recent months between Ericsson and Nortel. In July, Ericsson won another bid to pay $1.13 billion for Nortel's CDMA and LTE wireless technologies.

GSM (Global System for Mobile communications) is one of two technologies used for mobile phones. It's the standard in Europe and is dominant around the world, while CDMA (Code Division Multiple Access) is more common in the United States. In recent years, however, GSM has grabbed a larger footprint among North American carriers.

Ericsson already holds a strong slice of the global GSM market, especially in Europe, and has been eager to expand its grasp in North America.

On its end, Nortel has gradually been selling its wireless operations as a way to stay afloat in the midst of declining business and rising debts after declaring bankruptcy almost a year ago. On Tuesday, the company announced it would sell its Metro Ethernet operations to telecom equipment maker Ciena.

As part of the purchase, Ericsson will bring on more than 350 Nortel employees in North America. With the addition of Nortel's business and a recent deal with Sprint, North America will become Ericsson's biggest operation, said the company, jumping to 14,500 employees from just 5,000 at the beginning of 2009.

Ericsson noted that its entire North American business captured revenue of around $2.7 billion in 2008, mostly from sales of GSM and WCDMA (Wideband CDMA) equipment and services. Nortel's North American GSM business generated around $400 million in 2008.

No date was given for closing the deal, which is subject to the usual regulatory approvals in both the U.S. and Canada.

There's been a lot of talk in 2009 about the next generation of wireless technology, known as 4G wireless broadband, but the current generation of 3G wireless technology is far from dead.

For many wireless operators, especially those that have built their networks using the global standard GSM, the current 3G wireless technology called HSPA still has some legs left. And while many carriers are planning their 4G networks, hundreds of wireless providers throughout the world are also expected to upgrade existing network infrastructure with the latest versions of the 3G wireless technology to increase speeds and offer new services. And because these network speeds will match current 4G speeds, consumers will likely see no difference in capability.

For this reason, the next few years will likely continue to be all about 3G technology. And 4G services, where they will be available, will likely appeal only to niche audiences.

"The average consumer doesn't care about peak data rates or network acronyms," said Dan Warren, the GSM Association's director of technology. "They just care about the experience. They want to be able to watch YouTube or get live traffic updates on their smartphones. And they don't care whether it's a new network or a current network that is being upgraded."

Mobile operators around the world are seeing a huge growth in the amount of mobile data traffic across their networks. This trend is expected to continue as more consumers buy smartphone and jump onto the mobile Web. By 2014, mobile devices are expected to send and receive more data in one month than in all of 2008.

Three-quarters of this traffic will be attributed to Internet access, while nearly all the rest will be due to music and video streaming, the GSM Association recently said. The new usage patterns will put strains on carrier networks, and operators are planning now to keep up with demand. Already, AT&T, which is the exclusive carrier for the iPhone in the U.S., is struggling to keep up with the heavy data usage.

While 4G networks will certainly increase network speeds and capacity, these networks and the devices that can be used on these networks will not be built overnight. This is why many carriers who are looking to meet demands today are turning toward advanced 3G upgrades.

T-Mobile USA, the smallest of the major U.S. wireless operators, has adopted this strategy. The company is currently upgrading its existing HSPA network, which launched just last year, to HSPA Plus, the most advanced 3G technology available. It has already started testing the new service in Philadelphia. And the company expects to deploy the lion's share of its upgrade across its entire footprint in 2010.

Meanwhile other operators, such as Verizon Wireless and Sprint Nextel are looking toward 4G technologies.

To the 4th power: WiMax vs. LTE
Two technologies dominate the 4G landscape: WiMax and LTE. In the WiMax corner is a company called Clearwire, which is backed by Sprint and Intel, as well as the nation's biggest cable operators, Comcast and Time Warner Cable. The company is currently building its network and has 13 cities up and running with service.

In the LTE corner is the rest of the wireless industry, including at least 50 mobile operators worldwide that have already committed to LTE plans, trials or deployments. The first LTE networks, including one being built by Verizon Wireless here in the U.S., are expected to be rolled out next year. NTT DoComo of Japan and TeliaSonera of Sweden have also committed to deploying LTE next year. That said, major network expansions aren't expected until at least 2011.

One of the problems that 4G carriers will face is that initially their networks will be islands of service. And it will take years for operators to blanket the country with their services. For example, Clearwire has mostly deployed its service in cities, such as Baltimore, Philadelphia, and Chicago. Verizon will likely do the same thing with its LTE network. And then the networks will spread from there. Verizon expects to launch 25 to 30 with 4G service in 2010.

Another problem 4G operators face is a dearth of new devices. Clearwire's WiMax service has been available for more than a year in some cities, and it still only offers USB modems, PC cards, subscriber modems and WiMax-enabled laptops. So far no one has started selling mobile devices, such as WiMax embedded phones. In fact, in January Nokia, one of the initial eco-system backers of WiMax, canceled its N810 WiMax Edition tablet. More devices aren't likely to be developed until the network is more extensive. Sprint is offering a dual-mode service that allows laptop users to switch between its 3G mobile broadband service and the 4G WiMax service, where it's available. But the service is only available for laptops.

As for LTE, no devices exist today because no LTE network exists. Since most of the world's wireless operators will likely use LTE for their next-generation networks, it's a fair bet that there will eventually be a plethora of LTE devices. And carriers, such as Verizon, will likely embed dual-mode chips that work with 3G networks, too. But given the fact that new wireless technology first shows up in laptops and then moves to phones, it's unlikely that consumers will see any LTE-enabled mobile devices for at least another 18 months to two years. And after that, it could take many more months to fill the pipeline.

Meanwhile, there are already 1,600 HSPA-enabled devices on the market, including smartphones, Netbooks, and laptops, according to the GSM Association. There are currently 321 HSPA networks across 120 countries worldwide, and 285 of these networks are commercially live, supporting more than 167.5 million connections.

And while Clearwire reported it added 173,000 new WiMax subscribers in the third quarter of 2009, the GSMA reports that more than 9 million new HSPA connections are added globally every month, with about 1.3 million of these connections coming from the U.S.

The need for speed
Of course, it's true that current 3G technology is considerably slower than 4G networks. Today's 3G technology, whether it is HSPA or EV-DO, offers typical download speeds of between 400 Kbps to 700Kbps. But the latest version of HSPA, called HSPA Plus, offers average download speeds between 4 Mbps and 6 Mbps. This is the same download speed range that Clearwire's WiMax service offers today.

It's difficult to compare these speeds with LTE, since there are no commercial deployments of LTE. But some experts say average speeds for LTE will initially exceed the 4Mbps range. Some people are expecting the service to offer average speeds around 15 Mbps to 20 Mbps.

Because there is little difference between WiMax and HSPA Plus in terms of speed, many operators are opting to invest in upgrading their networks to this technology while they plan for their eventual LTE migration. The GSMA says there are now 56 networks globally deploying HSPA Plus. And 28 of those networks are now live.

T-Mobile USA, as mentioned earlier, is one of them. AT&T initially indicated it was looking into HSPA Plus, but the company has more recently backed away from those claims. Instead, the company has said it is upgrading to a different version of HSPA called HSPA 7.2. AT&T's chief technology officer, John Donovan, said at the CTIA Wireless trade show last month that AT&T will start its LTE upgrade in 2011.

Mark Siegel, a spokesman for the company, said AT&T is keeping its options open.

"We are trying to stay flexible in how we increase 3G speeds as we transition to LTE," he said in an e-mail.

This means that T-Mobile is likely to be the first major U.S. carrier to compete against Clearwire's WiMax service.

T-Mobile has been criticized for entering the 3G market in the U.S. late, but the company has been working aggressively to catch up. At the beginning of 2009, T-Mobile could reach about 100 million people with its 3G wireless service. By the end of the year more 200 million people will have access to its network, according to Neville Ray, senior vice president of engineering operations for T-Mobile.

By contrast, Clearwire's WiMax service currently reaches about 30 million U.S. residents. And the company plans to reach about 120 million by the end of 2010.

As for subscribers, Clearwire said that at the end of the third quarter of 2009 it had about 555,000 subscribers, which includes people who have subscribed to the service via its partners Sprint, Comcast, and Time Warner, which are reselling the service. T-Mobile finished the third quarter with a total of 33.4 million customers.

"We have been rapidly expanding the reach of our network over the past 12 to 18 months," Ray said. "And in 2010 we are looking to jump ahead with a leading 3G experience. The only thing that will come close are data sticks from Clearwire. And their service is limited geographically."

Ray said the HSPA-Plus strategy allows T-Mobile to better compete against AT&T and Verizon, because it allows T-Mobile to stretch its 3G investment while still offering faster and more ubiquitous coverage for consumers.

"We may have been a little late to the 3G dance," Ray added. "But clearly the mobile data explosion is rapidly growing today. And our plan for 2010 will put us in a leading position to handle these demands."

T-Mobile USA hasn't said for certain that it will use LTE when it eventually builds a 4G wireless network. But considering that its parent company in Europe, T-Mobile, has committed to using the technology, it's a safe bet the U.S. affiliate will as well.

Ray said for now it's better for T-Mobile to leverage HSPA's existing device ecosystem. The company is already offering several devices, such as the Motorola Cliq, the HTC myTouch, and the Samsung Behold that are equipped with the faster HSPA 7.2 technology. And he said that T-Mobile expects to have HSPA Plus handsets on the market in 2010.

"Because there are a large number of operators throughout the world upgrading to HSPA Plus, it's already on the device roadmaps," he said. "This means we can bring the advanced 3G experience to consumers in mobile devices in 2010. And that is not the case with either LTE or WiMax."

The next generation of wireless may be on its way, but it's a slow road. In the meantime, consumers will likely get more out of faster 3G networks, such as T-Mobile's network than the budding services from Clearwire or Verizon Wireless. It will certainly be a fun horse race to follow.

Nokia announced Tuesday that it will lay off about 220 employees from its R&D division in Japan, a bit more than 1 percent of the company's worldwide R&D workforce.

The layoffs are part of the company's efforts to align its global research & development operations with new products. Nokia Siemens Networks, the network equipment maker owned by Nokia and Siemens, will not be affected by the reorganization, said Nokia.

Just last week, Nokia said that it will slash 330 positions in total from its R&D units in Finland and Copenhagen as part of the global revamp.

Though Nokia is still the world's leader in smartphone shipments, it has been undercut lately by competition from Apple and Research In Motion. Recent reports have pegged a decline in market share, while Nokia's third-quarter results showed a net loss and lower sales.

eBay is playing virtual Santa this holiday season with a free "Deals" app for the iPhone that leads consumers to the better buys on the auction site.

eBay Deals

(Credit: eBay)

Launched Tuesday, eBay Deals is designed to deliver a stream of the best deals on the site from across hundreds of millions of listings. Like eBay Mobile, the company's regular iPhone app, Deals lets you search, shop, and pay for your items from your iPhone or iPod Touch.

All featured deals spotlight items with no bids, no reserve price, free or fixed-rate shipping, and less than four hours remaining to bid.

You can browse deals across eight categories, including apparel, computers, electronics, and collectibles. If you spot a deal you like, just tap on it, and its listing pops up where you can watch it or bid on it. Not crazy about the current deals? Just shake your iPhone or iPod Touch, and a new set of deals appears.

If you spot a deal that may be better for someone else, you can e-mail it or share it via your Facebook or Twitter account.

Besides browsing eBay's virtual aisles, you can search for your own deals by entering a product name, category, and price range. You can save your customized search results to return to them later.

Starting Friday, eBay will also be unveiling a "12 Days of Deals" feature promoting a new promotion each day until December 8. Friday's deal will offer Samsung's N120 Netbook.

"As the world's leading online marketplace we have insights into how people really want to shop...and they clearly want to shop on their phones," eBay Marketplaces President Lorrie Norrington said in a statement.

Though designed for the mobile crowd, eBay's daily deals can also be found online at the auction site's Deals page.

eBay has been busy lately sprucing up its mobile auction site for the holidays. The vendor recently added social networking to its eBay Mobile app, letting you share a listing through e-mail, Facebook, or Twitter.

Since its launch in 2008, eBay's mobile app has been downloaded more than 5 million times, said the company. With a purchase made every two seconds, the company said, more than $500 million worth of items are likely to be traded through eBay mobile this year.