StubHub is launching a mobile ticket option today for San Francisco Giants fans that allows them to get tickets sent directly to their phones, eliminating the need for printouts.
Because the feature, which is being added to the current StubHub app for the iPhone or Android phones, eliminates the need for a paper ticket, buyers will literally be able to find and buy tickets as they stand outside the gate. Ushers using special scanners, not the bar code scanners currently in use at most sporting and concert venues, simply scan the image of the ticket displayed on the screen.
The app does not completely eliminate the need for paper: ushers will hand customers a printed receipt that they need for reentry to their section after leaving for the bathroom or food.
Mats Nilsson, director of product at StubHub, said that for now there are six of the new scanners at the Giants ballpark. The company plans to expand the mobile ticketing service to other venues over the next few months. … Read more