Based on age alone, it would not be news that younger consumers are much more likely to own a smartphone than older consumers. But when you throw income into the equation, it becomes a completely different story.
To start off, overall smartphone penetration stood around 48 percent domestically by the end of January, according to a new report from Nielsen Wire.
The age group with the highest levels of smartphone ownership was the 24- to 34-year-old demographic with 66 percent of respondents acknowledging that they own a smartphone. In fact, 8 out of 10 people in this group got them … Read more