Nowadays, everybody has to work with developers.
Just ask HTC. Not content to build Android and Windows Phone smartphones, the company in June launched a developer-outreach program, HTC Dev. The goal: to give developers access to some of its products' niftier features while drumming up support for the company.
"Android and mobile in general is so competitive, developing mindshare is important," said Leigh Momii, a developer evangelist for HTC. "For developers, it offers them a way to stand out."
Prior to HTC Dev, the company had a developer following its long history of smartphones. But HTC … Read more