Microsoft says it's learned its lesson from its disappointing Windows Phone promotion last year.
Windows Phone President Andy Lees said he expects a steady stream of product releases over the next few months, as well as a marketing campaign that will rely more on its vendor and carriers partners. That contrasts with Microsoft's strategy from a year ago, when the company launched several phones at once in a pre-holiday blitz, meanwhile also shouldering much of the promotional burden itself.
Result: Microsoft struggled to make a significant dent in the market.
Microsoft hosted an event in New York today … Read more