The success of Apple is an oft-told tale, but what is rarely acknowledged is how complex the drivers are of that result.
Great design, sure. Innovative form factors, indeed. Pop culture icon, indeed. Lofty price points, absolutely. Savvy corporate moves -- well, most of the time -- for sure.
But sometimes it comes down to cold, hard numbers. As it has done in the laptop segment, Apple has demonstrated that it's very good at keeping component costs down while offering a complete product that appears superior than the competition -- and is priced accordingly.
No wonder Tim Cook landed … Read more