Nokia likes Microsoft's "Smoked by Windows" contest so much that it decided to run its own version in London.
Renamed the "Lumia Challenge," it similarly involves Nokia sales representatives racing consumers on various common smartphone tasks such as checking e-mail or taking and posting a photo, The Verge reported today. The point: proving that Windows Phones are inherently more efficient to use than rival smartphones such as the iPhone.
The promotion is part of a broader effort by Nokia and Microsoft to generate attention for the new line of Windows Phone-powered smartphones. Despite a big … Read more