Carol Bartz, Yahoo's newly minted CEO, is reportedly preparing for a management shake-up that could result in an expanded role for its chief technology officer, according to a report in The Wall Street Journal.
The changes, which could be announced as soon as this week, are aimed at putting Yahoo's decision-making process on a faster track, as well as consolidating some of the company's operations to create a more uniform appearance across its sites, according to the report.
Under Yahoo's prior management with Sue Decker as president, the organizational structure and decision-making process were not only complex, but were further complicated by Decker's highly analytical mind, which one former employee described to CNET News as creating analysis paralysis.
According to the Journal, some areas, such as product development and marketing, which were sprinkled throughout the company, will be consolidated into their own respective standalone departments.
Companies across a number of industries have faced similar decisions: whether the benefits of having specialized teams wrapped around a single product line is more effective than having a single marketing department or a standalone product development group to cover all product lines of a company.
Yahoo's chief technology officer, Aristotle Balogh, could find his role expanded to include leading the product development strategy. Meanwhile, Hilary Schneider, who oversees Yahoo's North America advertising, publishing, and audience groups would assume the title of North America head, according to the report.
Within Yahoo's media operations, one item on the table is to potentially separate the group into three areas--vertical programming, network programming and search monetization--according to a report in AllThings D.
The deck chairs at Yahoo are a-changing once again, with the company's chief communications officer, Jill Nash, stepping down in the next few weeks, a company spokesman confirmed.
Nash, who joined Yahoo in January 2007 as its PR head, will assist in the transition once her replacement is found, said Brad Williams, a company spokesman, noting that she is not leaving to take another job.
Nash's resignation announcement comes less than three weeks after Yahoo named its new CEO, Carol Bartz.
Her pending departure follows that of Yahoo President Sue Decker, who announced in mid-January plans to resign after she was passed over for the CEO post.
Nash, however, did not have her hat in the ring for the CEO job and it's not clear what her future plans will entail. Nash was not immediately available for comment.
The departure of Yahoo's PR head was first reported in AllThingsD.
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