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October 16, 2009 10:59 AM PDT

MPAA: Antipiracy is now 'content protection'

by Greg Sandoval
  • 58 comments

LOS ANGELES--The six largest Hollywood film studios are apparently dissatisfied with the way their trade group has waged war on illegal file sharing. CNET News has learned that at least three leaders of its antipiracy operations have been fired.

Among the three who were quietly ushered out of their posts at the Motion Picture Association of America three weeks ago was Greg Goeckner, the MPAA's general counsel. The others were the MPAA's director of worldwide antipiracy operations and its deputy director of Internet antipiracy. Goeckner will remain with the MPAA until the end of the year.

Other MPAA staffers were let go as part of a dramatic restructuring of the piracy-fighting operations, which included dropping the word "antipiracy" in favor of the term "content protection."

According to two sources in the film industry, the MPAA's antipiracy leadership had failed to impress studio executives, some of whom were concerned that the unit lacked aggressiveness. The reshuffling at the highest levels of the MPAA's antipiracy efforts will undoubtedly be seen as a black eye for MPAA CEO Dan Glickman.

An MPAA spokeswoman declined to comment on the firings but said that Daniel Mandil, an MPAA senior executive vice president, has been named general counsel and chief of content protection. He will oversee the association's combined legal and antipiracy efforts.

The shifts come as the sharing of movie files continues to creep toward mainstream adoption. In the past, digital copies of movies were too big to transmit easily on the Internet, but file-sharing technologies are improving, and sending large movie files is becoming easier.

Hollywood fears that the pirating of movies will become as common as the illicit sharing of music files. Studio insiders say they know that the answer isn't lawsuits but the hope is that Comcast, AT&T, Time Warner, and other bandwidth providers will help them thwart file sharing at the network level. So far, though, the music and film industries have failed to get the major ISPs very involved.

As for Glickman, the whispers from studio execs for over year is that the former U.S. secretary of agriculture (under former President Bill Clinton) hasn't been very effective since taking over at the MPAA in 2004. One source said that Glickman won't make it to the end of his contract, which runs out in September 2010.

The MPAA denied an impending early departure for the executive.

"This week Dan Glickman met with several of the MPAA member company studio executives, as he often does," said Angela Martinez, an MPAA spokeswoman. "During those meetings he reconfirmed his plans to continue in his role as chairman and CEO through the remainder of his contract. They welcomed that commitment and expressed their continued confidence in him."

Originally posted at Media Maverick
May 12, 2009 12:43 PM PDT

France ignores EU and passes antipiracy law

by Marguerite Reardon
  • 44 comments

The French National Assembly ignored a vote last week by the European Parliament and approved its "Création et Internet" three-strikes bill on Tuesday.

The measure supported by French President Nicolas Sarkozy punishes digital pirates by suspending Internet service if they are caught illegally sharing copyrighted material. The vote comes a little more than a month after the same government body rejected the proposal.

piracy

It seems the vote by the French Assembly is in direct opposition to the European Parliament, which last week passed a measure prohibiting EU governments from terminating a user's Internet access without a court order. The European Parliament also adopted an amendment that said, "Internet access is a fundamental right such as the freedom of expression and the freedom to access information."

The bill passed in France's National Assembly, the lower house of the French Parliament, by a narrow margin of 296 to 233. The legislation essentially creates a new government agency known as HADOPI (the Haute Autorité pour la Diffusion des Oeuvres et la Protection des droits sur Internet), which will be tasked with sending notices to illegal file sharers.

The way it would work is that suspected offenders would receive two warnings about their illegal activities and on the third suspected offense, their Internet access would be cut off for anywhere from two months to a year. Users will also be put on a "three-strikes" blacklist so that they can't sign up for service from another ISP.

The legislation has proven to be quite controversial in France and throughout the world. It is considered one of the most aggressive digital antipiracy regulations out there, which has helped it win the support of the music and movie industries.

But consumer and free speech advocates have opposed the passage of such legislation, arguing that it denies accused Internet pirates the right to challenge the government's charges in court. Opponents of the legislation also fear that it will pave the way for governments to violate its citizens' personal privacy rights.

The bill had been expected to pass the General Assembly in France in early April, but Socialists, who opposed the measure, rallied at the last moment, and surprisingly defeated the measure.

It was reintroduced to the assembly in late April and was debated and discussed until the vote Tuesday.

Even though the entertainment industry for years has lobbied for more active policing of the Internet, France is one of the only countries to put together such stringent legislation. Other countries, such as the United Kingdom and the United States, have not introduced strict legislation yet, but instead are encouraging partnerships between ISPs and the entertainment industry to fight piracy.

At least one major ISP in the U.S., AT&T, has already agreed to work with the music industry by sending notices to consumers suspected of illegally distributing copyrighted content. And in the U.K., ISPs have agreed to help the entertainment industry fight piracy in lieu of new legislation.

But other countries, such as Sweden are also taking a heavy handed approach to fighting digital piracy. France's strict piracy legislation comes less than a month after a Swedish court found the founders of the peer-to-peer site The Pirate Bay guilty of infringing copyright. The four defendants were each sentenced to a year in jail and ordered to pay 30 million Swedish kronor ($3.6 million) in damages to copyright holders. The Pirate Bay has already been mentioned as one of the sites that could be easily taken out under the new French law.

March 24, 2009 9:53 PM PDT

AT&T first to test RIAA antipiracy plan

by Greg Sandoval
  • 101 comments

Updated Wednesday at 9:00 a.m. PDT to include quotes from AT&T and information about Comcast and Cox.

Updated Wednesday at 10:37 a.m. PDT to include a statement from an AT&T spokeswoman who wished to correct what she had previously said. She says now that the company asserts in the letters that it has the right to terminate a policy. She said, however, the company has no intention of doing so.

Updated Wednesday at 3:40 p.m. PDT: AT&T says that it won't ever terminate service of customers without a court order. To read more updated information about this, go here.

AT&T, one of the nation's largest Internet service providers, confirmed on Tuesday the company is working with the recording industry to combat illegal file sharing.

At a digital music conference in Nashville, Tenn., Jim Cicconi, a senior executive for AT&T, told the audience that the ISP has begun issuing warning notices to people accused of pirating music by the Recording Industry Association of America, according to one music industry insider who was present.

Early Wednesday morning, an AT&T spokeswoman confirmed that Cicconi made the statements.

In December, the RIAA, the lobbying group of the four largest recording companies, announced the group would no longer pursue an antipiracy strategy that focused on suing individuals, but rather would seek the help of broadband providers to stem the flow of pirated content. The RIAA said an undisclosed number of ISPs had agreed to cooperate but declined to name them. In January, CNET News reported that AT&T and Comcast were among the group.

Sources told CNET on Wednesday that a Comcast executive confirmed that the nation's second largest ISP is working with the RIAA. At the same Nashville conference where Cicconi spoke, the Comcast exec said the ISP has sent 2 million warning notices to customers accused of infringement by entertainment companies. The sources have also confirmed that Cox is a member. (You can read more about that here: "Comcast, Cox join RIAA antipiracy campaign.")

Representatives of the RIAA could not be reached for comment.

Cicconi told attendees of the Leadership Music Digital Summit that the notices, which are sent via e-mail, are part of a "trial." AT&T wants to test customer reaction, he said. It was unclear Tuesday evening if AT&T had included any threats to suspend or shut off service.

The RIAA had said that under its "graduated response" plan, repeat offenders faced the possibility of their ISP suspending or terminating service--at least temporarily. There are also other forms of escalating responses, such as the sending of multiple letters. Some of the notices could take a stronger tone or perhaps the ISP might follow-up with a phone call. Managers at the organization have also said they support due process to protect people from being falsely accused. What the due process includes has yet to be determined.

Reached Wednesday morning, Claudia Jones, an AT&T spokeswoman, said the company's letters do include a mention that company retains the right to terminate service. She wanted to make it clear that AT&T has no intention of doing so, however. Jones also said the ISP never shares customers' names or any other personal information. What the company does do is send a "cover letter" to the accused customer along with the letter the ISP received from the RIAA stating that the person's IP address was flagged.

AT&T goes on to tell the accused customer that the problem may be caused by a teenager in the house who may be illegally downloading or that the customer might have an insecure Internet connection and that someone could be using it to steal content.

The ISP also informs the customer that downloading unauthorized copies is illegal and should be prevented. As for chronic offenders, Jones was less specific but said: "We can't assume that people are stealing. All we know is that they are using a lot of bandwidth. We can't be the police or the copyright enforcer...that's up to the content owner."

All the activity going on with AT&T, Comcast, and Cox is likely the first stage in what promises to be a long and drawn out process of using ISPs to help protect copyright material.

ISPs have traditionally tried to stay out of the fray between the big entertainment companies and those who download music illegally. They remain squeamish about the possibility of alienating customers, according to music industry sources. The ISPs also don't like plans that call for them to cut off access and chase away a source of income.

Note to readers: Have you received a warning letter from AT&T or another ISP? If so, e-mail me by clicking on the link in my bio below. Please include your contact information. I won't reveal your name in any story if that's what you prefer.

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