Digital Media

A decidedly tame video plays on the bottom of a pool in a Google Lively chat room called 'porn place.'

(Credit: Google)

Google is having to work to try keeping its Lively online 3D virtual worlds from getting a little too lively.

Despite some injunctions to the contrary, sexual overtones are creeping into Google's cross between a chat room and Second Life.

"We've received complaints about recently created 'sex rooms' in Lively, and we take these complaints seriously," Google said on its Lively group. "Our community standards prohibit sexually explicit images and rooms intended for sexual activity, even if virtual. When we become aware of 'sex rooms' that violate or Terms of Service, we'll work to remove them."

A little snooping around revealed some evidence of borderline rooms, but nothing as risque as shows in the more permissive realm of Second Life.

"So the girls are hidden in here," griped one avatar in one room called SEXY & HOT Monday morning. "Show up," ordered another. There wasn't much in the way of naughty pictures beyond the welcome screen, but some posters in the room linked to girl.cb-w.com, a Web site that sells a guide about "How To Approach Any Woman, Anywhere And Know Exactly What To Say To Get Her To Give You Her Number And Go On A Date With You - NOW."

Another room, called porn place, seemed fairly tame--even the YouTube video playing on the bottom of the pool. Other rooms were called Sexo Virtual, sexy babes, and BDSM Espana.

Google Lively's community standards prohibit nudity and sexually explicit material: "We don't allow nudity, graphic sex acts, or sexually explicit material. This includes making sexual advances toward other users. We also don't allow content that drives traffic to commercial pornography sites or that promotes pedophilia, incest, or bestiality. Google has a zero-tolerance policy against child pornography. If we become aware of child pornography, the content will be removed and we will report it and its owners to the appropriate authorities."

Google wants to keep it clean for mainstream users, and users who violate Google's terms could find themselves banned from Lively and their Google account disabled, Google said.

"When browsing or searching for rooms, some Lively citizens come upon these rooms as the top results, which can erode their Lively experience...Lively is intended to be a place for Lively citizens to connect with each other and express themselves freely and in a safe environment," Google said.

(Via Google Blogoscoped.)

These days, what can't be accomplished in real life is likely doable in Second Life. The virtual world even allows for study abroad.

Avatars gather at the New Media Consortium Campus, just one of many campuses in 'Second Life.'

(Credit: Second Life)

According to an article in The Christian Science Monitor, several universities and even the U.S. Department of State are using Second Life to spread culture and experience to people who can't afford pricey semesters overseas. This year, Ohio University noticed that its virtual campus was party to many visitors from around the world. The foreign students interacted with the campus' avatars in an attempt to learn more about American culture.

Most notably, the idea was employed by the Dubai Women's College in the United Arab Emirates. The small school used Second Life to virtually meet and practice English with Korean students, visit Darfur, and make a pilgrimage to Mecca--opportunities that would normally require lots of cash and traveling to accomplish.

Teachers at the school said Second Life is an aid for students to learn about foreign cultures and obtain experience for international business.

The article also notes that the U.S. Department of State is jumping on the Second Life bandwagon by inviting avatars from other countries to American virtual concerts and art exhibits, in order to engage in public diplomacy.

The number of virtual worlds continues to grow as companies introduce Second Life alternatives. On Tuesday, Google announced the launch of "Lively," a new online social destination.

Wednesday, Virtual Worlds Management, a virtual world trade media company, announced investors are pouring millions into new such virtual destinations. As a result of recent research, the company found that venture capital and media firms invested more than $161 million dollars in 16 virtual world-related companies during the second quarter of 2008, added to the $184 million dollars invested in 23 companies during the first quarter of the year.

Google's Lively is a Web-based project similar to Second Life. This shows a re-creation of Google headquarters, complete with the T. Rex skeleton.

Update 8:17 p.m. PDT: Google amended one Lively detail: the application for MySpace is under development but not yet ready. Also, I corrected a name misspelling.

Google on Tuesday plans to unveil an online 3D social arena called Lively, the Internet giant's take on Second Life. But Google wants it to be part of your first life.

Second Life requires users to download and install a separate "client" software package that taps into the online world. Lively also requires a download and installation--Windows only for now--but then people can use Internet Explorer or Firefox to enter the virtual world.

"It's integrated with the Internet. It's not an alternate destination," said Niniane Wang, Google's engineering manager for the project. "Our intention is to add to your existing life."

Integration with the ordinary Internet takes several forms. For one thing, you can pipe in content hosted elsewhere on the Internet, including photos or videos. For another, you can embed your Lively area into your blog or, using widgets Google has written, on Facebook Web pages now and MySpace pages later. And you can e-mail your friends a normal Web address to get them to join.

With Lively, you can set up you own online spaces--rooms, grassy meadows, desert islands, or, in the demo version I tried, simulated Silicon Valley office parks. You can change the clothing or form of your avatar (that's your online incarnation, for those of you who missed the Second Life hype). And of course you can chat, do backflips, shake hands, and give high-fives.

The idea is to bring a better social dimension to online interaction, Wang said--something more sophisticated for expressing oneself than an emoticon on an instant-messenger status line.

"We think there is a desire to socialize in this way," Wang said, suggesting that's why Second Life got so much attention when it blossomed in popularity a couple years ago. "We hope this product will help them do that."

Integration with the Internet is indeed a significant departure from the Internet, but much of the Lively sales pitch will sound--how to put this politely--familiar to those who've already read virtual worlds press releases from years past.

I had a number of burps and hiccups using Lively in my demo on a somewhat elderly but by no means ancient laptop, problems Wang said weren't widespread. When it's working correctly, it took a little while to master the controls for moving the perspective and my avatar around.

After that, the novelty wore off even more rapidly than with Second Life. I'm sure it would have been more exciting with somebody else to talk to than a mock-up of Google's T. Rex skeleton, and perhaps if it were a room that I designed myself.

Don't get me wrong. I remain a believer, overall, in this form of online interaction, however socially stunted it may feel compared with, say, a singles bar. I just think the technology has a ways to go. I found Second Life more immersive, but even so, even the relatively crude communications enabled by e-mail and instant messaging did more to revolutionize my online social interactions.

A few other differences from Second Life: Lively doesn't have money. It's designed to be easier to use, with a drag-and-drop interface. And it's not programmable, at least yet, so you can only select furniture, clothes, hairstyles, and such from the prefabricated catalog Google supplies.

Money and programmability are both items the company is seriously considering, though, Wang said. A Mac OS X client also is a high priority, she added.