In its attempt to redress the imbalance created by the latest Verizon ads, AT&T has hurriedly cobbled together not just one Luke Wilson ad, but several.
Curiously, one ad features precisely the same strategy as that of the latest iPhone advertising: reminding those who might still be on the fence, on the phone, or even on the lam that you can't simultaneously enjoy voice and Web surfing on the Verizon 3G network--and hence on the Motorola Droid.
So here we have Luke Wilson, still looking a little peaky and dressed in a difficult brown. Behind Luke, we have a man trying to use two phones (by implication, Verizon phones) to perform a task the iPhone will manage alone.
Some might find it entertaining that as his friend attempts to download something on one of his Verizon phones, he complains that it's all going rather slowly. Others might find this both true and funny.
AT&T hasn't merely paid Wilson a little more than 3G to make this comparison. Someone, somewhere, has, perhaps even wisely, said, "We need a map to counter Verizon's map."
So the writers hit upon the idea of a two-part extravaganza (this already aired during Tuesday's "Dancing with the Stars" finale), in which Wilson produces postcards from all the different American towns that really do--no, really--have AT&T 3G coverage.
Wilson says his job is to set the record straight, with respect to Verizon's vicious besmirching of the AT&T network. He tries his best. He tells us that AT&T covers 97 percent of all Americans--yes, 300 million people.
The AT&T map also seems far more filled-in and far more colorful than it appears in Verizon spots, though one suspects that local word of mouth might be rather stronger, in this instance, than national advertising. If you live in Spokane, Wash., for example, and you know someone there who has spotty 3G service on a particular network, that is far more powerful an influencer than any number of Wilson's postcards or Verizon's barbs.
It's enlightening, however, to discover that Wilson once dated someone in Tulsa, Okla., and it didn't work out. Did she catch him simultaneously calling and Web surfing? Perhaps we will never know.
Popular tech news aggregator Techmeme has launched a new mobile version of the site built for the Apple iPhone, Palm Pre, and Motorola Droid. The new version, which can be found at http://techmeme.com/m, is a lot easier to read on your phone than the regular site. It even includes individual pages for each Techmeme headline, which show all of the relevant discussion links. Separate pages for each story is something that even the full Techmeme site doesn't currently provide.
New mobile versions are also available for Gabe Rivera's other sites, Memeorandum, Ballbug, and WeSmirch. Techmeme has been ramping up its efforts lately, hiring three additional editors for the site. That brings its headcount to six employees.
I tend to check Techmeme throughout the day as I'm sure many of you do. A lot of the time, I am looking at the site from my phone. This new mobile update makes browsing Techmeme on the go a far more pleasant experience. Since this is not a native app for any platform, the new mobile site is viewable from a variety of phones, widening the potential audience. I can say with almost certainty that the release of Techmeme Mobile will increase the site's mobile readership.
Early on Monday, we learned that the new Verizon Droid does, indeed, swap "semi-functional, giggling-brat-vanity for a bare knuckle bucket of does."
Now, we have the visual evidence. It's evidence a defense attorney would rather enjoy.
The Droid is, apparently, not a smartphone at all. It is a robotphone, according to Verizon's latest TV ad. Yes, it punches its way through steel walls and crushes rocks. Which, I believe, is known in English classes as poetry.
The lyrical content is only heightened when the giggling-brat-vanity words are uttered by an announcer who sounds like he had a previous career as an enforcer with one of the Gambino bambinos.
As the contempt drips from his lips, we see various iPhone-like devices all blinged out in pinks and purples and sequins. They look like purses.
And the subtext, which is about as covert as a right cross from an inebriated wedding crasher, is that the Droid is for boys and the iPhone is for fans of "Project Runway" and "The Real Housewives of Orange County."
Yes, your Droid is your Mixed Martial Arts-lovin', bone-crushin' robot that's going to turn you into a man. And that's what all boys want, right?
Bert and Ernie shared space on Google's home page on Friday with an ad for Motorola's Droid, the Verizon Wireless smartphone that went on sale on Friday.
(Credit: Screenshot by Ina Fried/CNET News)As the newsroom's biggest Sesame Street fan, I'd be remiss if I didn't highlight the tribute Google paid to the PBS show this week, on the occasion of its 40th anniversary.
On Wednesday, Big Bird's feet and lower body graced the home page, while Thursday saw Cookie Monster nibbling on the Google logo. On Friday, Bert and Ernie served as the O's in Google.
But Bert and Ernie had to share the home page on Friday, as Google also used a front-page link to tout the new Motorola Droid smartphone that went on sale at Verizon Wireless stores.
Although such promotional pitches aren't the norm for its homepage, Google has used them in the past to tout the Chrome browser as well as the first Android phone, T-Mobile's G1.
Big Bird's feet served as the "L" in the Google logo on Wednesday, as the search giant kicked off its tribute to Sesame Street.
(Credit: Google)As for the Sesame Street "doodles," Google Vice President Marissa Mayer noted that "many Googlers grew up on Sesame Street."
"We're delighted to have partnered with Sesame Street to create this special series of doodles, particularly since we share the same values of education, diversity, and accessibility," Mayer said in a blog posting.
Lest anyone doubt my devotion to the show, here's a video interview I did with Elmo Live, when that toy came out last year.
The always-impressive Boy Genius Report has gotten its hands on a copy of Verizon and Google's newest commercial for the Droid. The commercial's called Stealth, and it's rather amazing, even though it doesn't tell us much about the Motorola handset that's set to drop Friday.
Mysterious and well-shot, the commercial should start running on TV this week, according to BGR. We're guessing you'll see it first during Tuesday night's premiere of "V" on ABC, or maybe during the World Series. With something this high budget you'd expect Verizon to put it in front of as many eyes as possible. We'll be watching the skies on 11/6.
- prev
- 1
- next
