Google wants to know more about how TiVo owners are exposed to commercials.
(Credit: TiVo)Google and TiVo know you accidentally watch a few ads while fast-forwarding through the commercial breaks of your recorded programs, and they'd like a little more data to back that up.
Google plans to add TiVo "television viewing data" to its existing Google TV Ads program, the two companies said in a press release Tuesday. Google TV Ads is the company's attempt to re-create its AdWords and AdSense model on the small screen through a partnership with Dish Network, and it wants to use TiVo data to help its advertising clients measure how and when their ads are viewed.
DVRs like TiVo are not the favorite tech product of the television advertising business, as they allow viewers to watch shows whenever they like and skip the commercials. But most DVR owners (except for a few masters of the remote control) catch glimpses of ads as they whiz by, or overshoot the end of the commercial period and hit the 30-second rewind button, exposing them to the last ad shown before the program resumes.
That kind of viewing shouldn't count as a full ad impression, since the advertiser knows the viewer didn't watch the full ad, but Google seems to feel that it can't be completely ignored, either. It plans to use "anonymous second-by-second DVR viewing data" to track how viewers see ads placed through Google TV Ads. It also gives Google more access to viewer behavior on sources outside of Dish Network, including cable, satellite, and over-the-air viewers.
That could presumably make Google TV Ads more attractive to potential advertisers, since Google will be able to assemble a wealth of data on the viewing habits of DVR owners. Google also has a deal with Nielsen for viewing data, although some feel the new TiVo partnership will put a lot of strain on that relationship.
In a somewhat related move, TiVo has also partnered with MillerCoors to expose football fans to Coors Light ads when they are fast-forwarding through recorded NFL games.
If you stepped in late, it sounds awfully dull.
An announcement Tuesday tells us all that "certain assets" of a "white-label" online video service called Joost have been acquired by Adconion Media, which calls itself "the largest independent global audience and content network." The acquisition "will be able to provide advertisers, content owners, and Web site publishers with an end-to-end global video platform and cross-channel video and display ad-serving solution," according to a statement from Adconion CEO Tyler Moebius. Financial terms were not disclosed. Yawn.
But really, it's an exceptionally anticlimactic ending for Joost, a company so secretive and hyped that it was once known, James Bond-like, as "The Venice Project," and which was supposed to kill YouTube and that dastardly Cold War villain known as your cable company. It was a scrappy start-up with roots in lawlessness--founders Janus Friis and Niklas Zennstrom had built onetime file-sharing hub Kazaa--but major street cred, too, as they'd also founded Skype and sold it to eBay. There were impressive backers, too, including CBS (which owns CNET).
What went wrong?
Well, there was a big issue with Joost's downloadable peer-to-peer app. By the time it was released, Web-based video was advanced enough so that a required download was a barrier to entry, not a technical leg up. Some of the big-name content partners seemed to be putting in a halfhearted effort with Joost, offering up reruns and esoteric programs instead of the new programming that people actually wanted to watch.
But perhaps what really doomed Joost was something that was itself supposed to be a flop: When NBC Universal and News Corp. announced their plans to create an online video hub that would rival YouTube and address the rampant issue of piracy, it was referred to disparagingly as "Clown Co." We all know how that one turned out. The finished product, Hulu, was extremely well-received and continues to expand its video library.
There was, briefly, a time when it looked like there was a slight chance that things might turn up for Joost. It did, after all, beat most of its competitors to the release of an iPhone app, and a focus on niche content like Japanese anime seemed like a viable business choice as Hulu increasingly placed an emphasis on the mainstreamiest of the mainstream. Unfortunately, that didn't work either.
There was "a major retrenchment" as Joost reined in its lofty plans. Then it switched business models altogether to the far less glamorous "white-label video solutions" modus operandi.
And then the management debacles became evident. CEO Mike Volpi resigned and then was ousted by shareholders from his role as chairman. Oh, and then the company sued him. Nasty.
Sometimes hype plays out well. Sometimes it just doesn't, and Joost was one of those cases. In spite of the founders' prior successes, truckloads of venture capital dollars, and a few early and impressive content deals, it flopped. The end. Now, per Tuesday's release, it'll be "(adding) many dimensions to Adconion's existing video services and further will solidify its position in the online video and content syndication market."
That's a pretty nice way to put it.
eBay is playing virtual Santa this holiday season with a free "Deals" app for the iPhone that leads consumers to the better buys on the auction site.
Launched Tuesday, eBay Deals is designed to deliver a stream of the best deals on the site from across hundreds of millions of listings. Like eBay Mobile, the company's regular iPhone app, Deals lets you search, shop, and pay for your items from your iPhone or iPod Touch.
All featured deals spotlight items with no bids, no reserve price, free or fixed-rate shipping, and less than four hours remaining to bid.
You can browse deals across eight categories, including apparel, computers, electronics, and collectibles. If you spot a deal you like, just tap on it, and its listing pops up where you can watch it or bid on it. Not crazy about the current deals? Just shake your iPhone or iPod Touch, and a new set of deals appears.
If you spot a deal that may be better for someone else, you can e-mail it or share it via your Facebook or Twitter account.
Besides browsing eBay's virtual aisles, you can search for your own deals by entering a product name, category, and price range. You can save your customized search results to return to them later.
Starting Friday, eBay will also be unveiling a "12 Days of Deals" feature promoting a new promotion each day until December 8. Friday's deal will offer Samsung's N120 Netbook.
"As the world's leading online marketplace we have insights into how people really want to shop...and they clearly want to shop on their phones," eBay Marketplaces President Lorrie Norrington said in a statement.
Though designed for the mobile crowd, eBay's daily deals can also be found online at the auction site's Deals page.
eBay has been busy lately sprucing up its mobile auction site for the holidays. The vendor recently added social networking to its eBay Mobile app, letting you share a listing through e-mail, Facebook, or Twitter.
Since its launch in 2008, eBay's mobile app has been downloaded more than 5 million times, said the company. With a purchase made every two seconds, the company said, more than $500 million worth of items are likely to be traded through eBay mobile this year.
No, this isn't The Onion.
But just look at that headline and wonder how it could possibly be true.
Well, according to Newsday, Canadian teen sensation Justin Bieber was due to conduct an album signing at the Roosevelt Field mall in Garden City, N.Y.
It seems that thousands of teenage girls turned up to mob the wondrous teen hope, a happening perhaps so frightening that Bieber did not turn up.
The Nassau County police became rather concerned that the crowd might break the glass in store windows with its shrieking. (The official word seems to have been "unruly," but teenage girls are never really that.)
So they asked a senior vice president from Island Def Jam Records (Bieber's record label), James A. Roppo, to do what record label executives often do when solving a difficult situation: tweet.
However, he is alleged to have not complied with this endearing request and thus found himself arrested, pending charges that might, according to the police, comprise criminal nuisance, endangering the welfare of a minor, and obstructing government administration.
Kevin Smith of the Nassau County Police told the AP: "We asked for his help in getting the crowd to go away by sending out a Twitter message. By not cooperating with us, we feel he put lives in danger and the public at risk."
What is somewhat peculiar is that a tweet was sent from Justin Bieber's account around the time of the arrest, reading: "they are not allowing me to come into the mall. if you don't leave, I and my fans will be arrested, as the police just told us."
Bieber followed this message up with another tweet pleading for the high-pitched wailers to disperse, just three minutes later.
All this occurred Friday. And, thanks to Bieber himself, I have embedded YouTube footage of the melee at the mall.
Bieber posted a link to this footage Saturday and tweeted, "wow. this upsets me. the mall should of had proper security. They wouldnt let me in! Gotta make this right 4 the fans."
Well, yes, it should of. Just look at the worried faces of the parents. Just listen to the screams of the aficionadas. This is the kind of nightmare many will have experienced after a large tub of dulce de leche eaten well past midnight.
I cannot imagine what Roppo might have said to the police in order to incite their wrath. However, looking at this footage, I suspect that something like "Look at these people!!!! They're outta their minds!!! You really think a tweet is going to stop them from screaming?!!!" might have been part of the dialogue.
It is also pleasantly reassuring that the mall staff appears, near the end of the footage, to have resorted to analog crowd dispersal means. Yes, someone found a loudhailer.
However, I can find no record of any arrests from the scene other than Roppo's. And certainly, no one else appears to have been arrested for refusing to tweet.
Therefore, this truly seems to be a world first. One can only look forward to the day when someone's Facebook friends cause them to be arrested for not updating their status.
Google has entered into an agreement to acquire online ad-optimization firm Teracent, the search giant announced in a blog post on Monday. The transaction is subject to several closing conditions, but is expected to close by the end of the quarter.
Google said it has been "busy releasing new features and products to help improve display advertising on the Web," according to the blog post. After examining Teracent's technology, the company felt that it fit "neatly" into its display-advertising goals, the blog said.
Teracent certainly brings something new to Google's advertising efforts. The company's technology tweaks images, products, messages, or colors to optimize ad units based on the viewer's location, what language they speak, the kind of content they're viewing, the local time, and how well particular units have performed in the past. It does all that work in real time as the algorithm examines the ad's environment.
"This technology can help advertisers get better results from their display ad campaigns," Google wrote in a blog post. "In turn, this enables publishers to make more money from their ad space and delivers Web users better ads and more ad-funded web content."
Teracent should be integrated into Google's advertising efforts by the end of the quarter. Neither company divulged how much Teracent was acquired for.
eBay on Sunday confirmed that a "technical issue" had caused search queries on the auction site to be messed up over the weekend, resulting in limited or no search results. The company says that it's being cautious, though, and is holding back on some advanced search features until the issue is fully solved.
"We are happy to report that critical search functionality was restored overnight on Saturday and we are seeing normal activity levels today," a post on the company's eBay Ink blog read Sunday. "As part of our effort to restore critical search functionality as quickly as possible for sellers and for buyers, we have kept some secondary search features temporarily offline. This includes refining search by certain item specifics, such as color or clothing size, and having Store Inventory Format results included in the main search results."
In a statement, eBay also said the technical issue was caused by "a surge in live listings as sellers ramp up for the holiday season. eBay currently has more than 200 million live listings, 33 percent more than at this time a year ago."
Some eBay members still weren't satisfied with the explanation. "I had a one day auction ending today, (and) no one was obviously able to bid on it because they couldn't search for it," one commenter said on the eBay Ink blog. "Will I get a credit for this?"
"eBay should credit all sellers with active listings during this time," another said. "These issues have cost sellers many bids and sales. Once again eBay is screwing sellers."
Much like Twitter's today, outages at eBay were rather prominent in the company's early days. They're not too frequent anymore. But this one came at a time when there are some sentiments of malaise among eBay sellers, some of whom use the auction site to make a living, and when it also faces increased competition in the e-commerce sector.
An analyst release from JP Morgan Chase said that it did not anticipate the outage would have an effect on eBay's fourth-quarter earnings. But, it contained a warning: "Although we recognize it is virtually impossible for a site of this complexity to not encounter occasional issues," the report from analyst Imran Khan read, "we continue to believe that eBay needs to make greater investments in the robustness and functionality of its site in order to remain competitive within the e-commerce space."
For the last year or so, it's become clear that the economics of ad-supported streaming music services are not good for their creators or investors. As CNET's Greg Sandoval reported last week, the acquisition of streaming service Imeem by MySpace Music for pennies on the dollar is the latest bad news for the sector, following the bankruptcies of SpiralFrog and Ruckus and the similar fire sale of iLike to MySpace.
Who's left? In the U.S., we've still got LaLa, which has the blessing of the major labels and seems to be enjoying dramatically increased traffic (as measured by Alexa) thanks to its recent deal with Google, and Grooveshark, which has kept a low profile. Neither of these services is purely ad-supported--particularly LaLa, which hopes to charge customers for downloads and "permanent" streams once they surpass a quota of 50 free streams a month.
But the service most often cited as the future of online music is Spotify. It's only available in Europe right now, but it seems like everybody who tries it loves it, myself included. Spotify offers a premium service as well, which offers portability and higher-quality streams, but the free service offers unlimited ad-supported streams, and that's the service that has everybody so excited.
But there's one small problem with the Spotify-as-savior story: it doesn't pay artists very well. According to this story in a Swedish publication, as translated and explained by the TorrentFreak blog, Spotify delivered more than one million streams of Lady Gaga's hit single "Poker Face" over five months. From these streams, she reportedly earned about 1,150 Swedish kronor--about $167--from the Swedish agency responsible for paying royalties. That's not even enough to cover the cost of four tickets to her upcoming concert in San Francisco.
If this story's true, why would any artist agree to make songs available on Spotify? With these kinds of payouts, it looks like music business expert Donald Passman is right--advertising is never going to support an online music service.
Global company IBM seems to have found a way for its employees to get past language barriers and communicate.
IBM employees are currently using text translation software that can instantly convert documents, Web pages, and even instant messages between English and 11 other languages. The software, christened "n.Fluent," is being "crowdsourced" or tested among IBM's 400,000 employees across 170 countries.
As IBMers use n.Fluent, the software learns from its mistakes and improves itself. As the entire company potentially taps into n.Fluent, volunteers within IBM refine each translated word for greater accuracy. In just two weeks this past summer, volunteers tackled around 1.3 million words, averaging around 100,000 per day. Overall, n.Fluent has translated more than 400 million words for Big Blue staffers.
The software works as a plug-in or add-on to other applications, making it fairly seamless to use. Plug-ins translate instant messages on the fly. Text from a word processing document or other presentation is copied into one field of the software, with the immediate translation popping up in another field. IBMers can use n.Fluent on their desktops, laptops, and even smartphones.
This "universal translator" can currently tackle English, Chinese (Simplified and Traditional), Korean, Japanese, French, Italian, Russian, German, Spanish, Portuguese, Italian, and Arabic.
"To become a smarter planet, the world needs a shared vocabulary for collaboration -- particularly the business community," said David Lubensky, an IBM researcher managing the n.Fluent project, in a statement. "We see n.Fluent as just such a tool, helping to expand commerce, cement relationships and make the world that much smaller, one word at a time."
Of course, free language translators, such as Google Translate, are already available. But IBM sees n.Fluent as a better alternative. The software is more secure as it runs behind a firewall. It's also adept at handling business jargon. Right now, n.Fluent is only being used internally. But like many of IBM's research projects, it's likely to find a home outside of Big Blue's walls.
IBM spokesman Ari Fishkind said there's no fixed date as to when it might be available externally. "It would be a reasonable assumption that there's a demand in the market for a translation tool that has very good security," he said. "And also this kind of tool is uniquely tuned for a business environment that has almost a language in itself."
Other language translation tools can convert individual words. Key to n.Fluent's success will be how it handles entire sentences and paragraphs as well as colloquialisms. But the company's field tests are geared toward those goals.
"The whole point is to continually refine the idioms and the syntax and the context by people who use the language every day," said Fishkind. "And that's part of this crowdsourcing idea where hopefully at the end of the day we're going to have a system that is not only intelligible but also fluent and fluid."
Wikipedia's exponential growth over this decade is due to the efforts of the millions of volunteers who write, edit, and check its entries. But could that volunteer effort now be in danger?
Volunteers have increasingly been quitting Wikipedia en masse for a variety of potential reasons, according to Monday's Wall Street Journal.
More than 49,000 editors left Wikipedia's English-language edition during the first three months of 2009, compared with only 4,900 for the same quarter a year earlier, according to the Journal, quoting Spanish researcher Felipe Ortega, who analyzes Wikipedia's online data. Though the service still boasts about 3 million active contributors, volunteers are leaving more rapidly than new ones are joining, the Journal said.
Among the top 10 most-visited sites, Wikipedia is under continual pressure to expand the scope and to police the accuracy of its data, a task that could become increasingly difficult with fewer volunteers. Errors, both accidental and deliberate, have always plagued Wikipedia.
Several reasons for the decline in volunteers have been offered by Wikipedia contributors, noted the WSJ. Many subjects have already been fully written about. The site has also enacted an array of rules to limit conflict among people who contribute to the same entries, especially on controversial subjects. But the rules often trip up new contributors who find their content removed without understanding why.
Despite those rules, arguments over various articles have also taken their toll. "Many people are getting burnt out when they have to debate about the contents of certain articles again and again," Ortega told the Journal.
Wikipedia co-founder Jimmy Wales discussed the site in an interview with Silicon.com earlier this month. With 13 million articles now written and edited by volunteers, Wales sees conflict among multiple contributors as the exception.
"We really tend to use less inflammatory words--try to stick to basic facts and so on. And that's come about over time. You have people come together [on Wikipedia] with different viewpoints but in general they tend to be trying to work in good faith to collaborate and compromise with other people."
Wales also pointed out that most articles are written by a small number of people.
"One of the things that's important to know about Wikipedia is that the entries that are edited by hundreds of people are really anomalies," he told Silicon.com.
Wales does confirm that participation in Wikipedia has slowed, the Journal said, though potential solutions depend on the reasons for the decline. "If people think Wikipedia is done, that's substantial," he said, referring to the notion that there are no more subjects to write about. "But if the community has become more hostile to newbies, that's a correctable problem."
The Winklevoss twins will probably be scary, too. This is a 'Jurassic Park' promo shot of actor Joseph Mazzello, who was recently cast as Facebook co-founder Dustin Moskovitz. NB: He's nearly two decades older now.
(Credit: Amblin Entertainment/filmdope.com)This isn't particularly Earth-shattering news, but it's sort of hilarious.
Dustin Moskovitz, one of Facebook's co-founders and its head of engineering until he left last year, will be played by the little boy from "Jurassic Park" in the tell-all flick "The Social Network."
According to details in the Internet Movie Database, the role of Moskovitz has been filled by Joseph Mazzello, the actor best known for playing Timmy, the skinny 8-year-old who fell out of trees, nearly got electrocuted, and narrowly escaped getting eaten by all kinds of meany dinosaurs in the 1993 blockbuster. In other words, he already has experience as a member of the supporting cast of over-the-top movies about high-tech innovations.
Mazzello is now 26, which should make you feel very old.
Moskovitz was instrumental in Facebook's origins, but in "The Social Network" (helmed by "Fight Club" director David Fincher with a screenplay by Aaron Sorkin) he has a relatively minor role. The film is not supported or authorized by Facebook or Mark Zuckerberg, its CEO and co-founder. And the book that the movie is based on--Ben Mezrich's "The Accidental Billionaires"--relies on sourcing, much of it anonymous, from other figures early in Facebook's history. We can confirm that Moskovitz, who has been loyal to the company even after leaving, was not one of them. Putting too much of him in there could lead to legal problems.
The young cast of the movie has proven to be an amusing blend, with "Adventureland" star Jesse Eisenberg starring as Mark Zuckerberg (likely a very good fit), pop star Justin Timberlake playing Silicon Valley entrepreneur Sean Parker (really?), and "Gossip Girl" actor Armie Hammer playing both Cameron and Tyler Winklevoss, the identical twins who claimed Zuckerberg's founding of Facebook amounted to a theft of their own idea.





