Yahoo-Google deal could raise ad costs by double digits
Yahoo's search advertising agreement with Google could result in more than a 20 percent jump in keyword prices for advertisers, according to an independent report released Tuesday by SearchIgnite.
The report, culled from 12 million paid search clicks from January through June via 15,000 active keywords managed via SearchIgnite's technology, examined the cost difference between Yahoo and Google for tail terms, head terms, and brand terms.
A Yahoo-Google deal could drive up Yahoo keyword prices by an average of 22 percent if the Internet search pioneer seeks to gain as much profits as possible from that deal, … Read more