So you work for a video game company. Say it's called 2K Sports. You are about to launch a game called "Top Spin 4."
Now, tennis isn't quite the most popular sport in the world. And you need to persuade, oh, young, happily hormonal men to buy your game.
You hold a brainstorm that takes at least some minutes. You decide you need to make your game sexy. "Serena Williams is sexy," someone says. "Yeah, yeah," someone else replies.
Your minds then hotfoot it to an ad concept in which Williams looks … Read more