Those responding to a comment on social-networking service Twitter usually just thump out their own 140-character tweet, adding in the handle of the Twitter user being replied to. Not Old Spice. The Procter & Gamble brand of male grooming products, in the last 24 hours, has posted about 100 video responses to tweets mentioning its ads starring American actor and ex-NFL athlete Isaiah Mustafa.
Each of these videos involves Mustafa standing in a bathroom wearing just a towel around his waist, the way he appears in the company's successful series of body wash commercials. He responds to individual users … Read more