By and large, the big Hollywood film studios have clung to the idea that digital downloads should be priced the same as DVDs. Sony Pictures is trying to find out if there's a better way.
On Tuesday, Sony began selling downloads of two new releases for about 13 percent less than the $15 DVD price. At Amazon.com and iTunes, "The Tourist" and "How Do You Know" could be downloaded for $12.99. Elsewhere at Amazon, the disc sold for $15. Both movies were disappointments at the box office, so the reductions seem barely to … Read more