Video game retailer GameStop is looking to generate more cash via Facebook.
The company announced today that it has partnered with social-commerce company Adgregate Markets to launch its own Facebook-based store, called ShopStore. Just like on GameStop's home page, customers can sift through gaming hardware and software, add them to their cart, and purchase them right from the Facebook app.
"Social commerce on Facebook is a natural complement to our trusted store and online networks," Kelly Mulroney, vice president of ecommerce at GameStop, said in a statement. "We have millions of customers already engaging with us … Read more