NEW YORK--Lawyers representing the four largest music labels tried to convey a message in court here today: Lime Wire founder Mark Gorton was so determined to help people pirate songs that he disregarded copyright law, artists' rights, and even the Supreme Court.
And eventually, Gorton conceded.
The best that he could offer for an excuse was that he misread the law. "I was wrong," Gorton told the court. "I didn't think our behavior was inducing [copyright infringement]. I understand that a court has found otherwise."
In numerous exchanges with Glenn Pomerantz, the labels' lead attorney, … Read more
Microsoft is launching its latest Windows ad campaign tonight, the company has confirmed to CNET.
Starting at prime time, Microsoft's new ads, which were developed by the Crispin Porter + Bogusky agency, will expand upon the firm's "I'm a PC" campaign. Tonight's ad highlights "Julie," who says that she doesn't want a new computer because she doesn't believe "there's something out there better than what I've got now." After learning about the different PC options available to her, she chooses a PC running Windows 7.
As part of an effort to get YouTube visitors using the site for things besides user-made videos, YouTube is expanding its professionally produced offerings as well as increasing investments in its own programs, confirming reports from last month suggesting that the company wanted to add to its exclusive programming.
In a blog post, the video site announced today that it's adding some 3,000 new movies from studios like NBC Universal, Sony Pictures, and Warner Bros.
"Today, we're going to start adding around 3,000 new movie titles for rent available to users in the U.S. (… Read more
iPhone, iPad, and iPod Touch users can now access Amazon's new Cloud Player on their mobile gadgets, bypassing the initial lack of support for Apple iDevices. It doesn't work flawlessly, but if you follow the instructions detailed below, you'll be streaming cloud music to your iPhone in no time.
Unveiled late March, Amazon's cloud-based music player lets you play music purchased and downloaded from Amazon or uploaded from your own local music collection, providing a way to retrieve your various music libraries online.
Gilbert Fiorentino, head of Systemax's technology products group, has resigned in the face of undisclosed allegations, the company announced today.
Systemax, which sells computers and electronics online via the TigerDirect, CompUSA, and Circuit City sites, put Fiorentino on administrative leave last month. At the time, the company said that it was determining whether to terminate Fiorentino after completing an investigation into "anonymous whistleblower allegations" related to the company's Miami operations. The company's audit committee, which handles the financial side of the operation, conducted the investigation, according to a 10-K reported filed with the Securities and Exchange Commission in March.
Systemax has not divulged the exact nature of the allegations or whether its investigation turned up anything. … Read more
Groupon has partnered with Live Nation to bring concertgoers deals on local events.
Dubbed GrouponLive, the service will combine Groupon's local-distribution abilities with Live Nation's roster of events. Consumers will be able to use GrouponLive to find limited-time deals on sporting events, concerts, theater shows, and other live events, the companies said. However, it will be limited to North America.
The pairing of Groupon, a deal-a-day provider, and Live Nation is an interesting one. Live Nation currently operates the world's most popular ticketing service, Ticketmaster. It also runs Live Nation Concerts, which puts on over 20,000 shows from 2,000 artists around the world.
Apple is the world's most valuable brand with a value of $153.3 billion, according to Millard Brown Optimor's annual "BrandZ: Top 100 Most Valuable Global Brands" study released today. In just one year, Apple's brand value has increased by 84 percent, the study said.
IBM, McDonald's, and Microsoft rounded out the top five with brand values of $100.8 billion, $81 billion, and $78.2 billion in brand value, respectively.
The marketing and advertising industry, not surprisingly, believes strongly in the importance of brand value. "Strong brands, while not immune to the vicissitudes of the market, are more protected, prepared, resourceful and resilient," David Roth of WPP, parent company of Millard Brown Optimor, said in a statement.
If that's the case, Apple's ability to insulate itself from market issues has exploded over the last several years. Millard Brown Optimor said Apple's brand value has increased 859 percent since 2006--the first year of the BrandZ study. Moreover, Apple's year-over-year growth has easily overshadowed the rest of the market. According to the study, the top 100 brands have seen their combined value increase by 17 percent to $2.4 trillion since last year.… Read more