Bing's iPhone app now shows links to other iPhone apps as part of search results, enabling users to run or download those apps directly on their phone.
Described in a blog posted yesterday, Microsoft's goal behind the new feature is to make it easier for users to find iPhone apps directly through the mobile search engine. Though you can of course search Apple's App Store, scouring through the variety of apps that appear to find the right one can sometimes be a challenge.
Further, by using Bing to track down iPhone apps, Microsoft hopes that people running their usual searches will stumble upon apps that they never knew existed but will find useful.
The new feature works in a couple of different ways.
Using a new auto app discovery mode, Bing can find apps in the course of regular search queries. For example, searching for a general topic, such as "hotels" or "movies" will uncover iPhone apps devoted to those subjects. In a search for hotels, Bing might point you to Travelocity's mobile app, while a search for movies would uncover the iPhone apps for Hulu, IMDb, and Moviefone, among others.… Read more