Barnes & Noble is now selling its Nook Color and Nook Simple Touch Reader at Target stores, the company announced today.
The devices hit Target store shelves yesterday, Barnes & Noble said. The Nook Color, which comes with Android and a 7-inch display, retails for $249. The 6-inch, e-ink-equipped Nook Simple Touch Reader sells for $139.
As a new retail partner for Barnes & Noble, Target joins other companies that currently sell the book retailer's devices, including Best Buy, Office Max, and Wal-Mart, in addition to Barnes & Noble's own stores.
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