Cable sector: Forget the Web, we have VOD
One of the most attractive benefits that Netflix, Hulu, iTunes, and other Internet movie services have to offer is that they're a cheaper alternative to paying monthly cable fees.
That may be one of the reasons why the cable companies are going on the offensive. The Cable & Telecommunications Association for Marketing Co-op, a group that includes Comcast, Time Warner Cable, Sony Pictures, and Universal Pictures announced on Wednesday it plans to spend $30 million on an advertising campaign designed to "expand consumer awareness...of (rental) movies on demand."
The theme of the campaign will be "… Read more