Internet & Media

Visit Amazon.com and you'll find a bevy of recommendations to fill your digital shopping cart: books similar to what you've read on your Kindle or clothes and gadgets based on what else you've looked at.

Now Amazon is tinkering with ad technology that would flash ads for you even when you're not on Amazon sites. And those ads might not even direct shopper back to Amazon's sites.

It's still early days, but if Amazon's new strategy plays out, it could become the Web's next advertising giant. Sure, it already serves up … Read more

Google may be driving forward with a plan to purchase Waze for $1 billion or more, according to a new report.

Bloomberg reported Thursday that Google is considering a bid for the mobile mapping and navigation company. The search giant perked up to the idea only after learning that Facebook was in talks to buy Waze, Bloomberg reported.

When reached for comment, Waze spokesperson Julie Mossler said that the startup does not comment on rumors or speculation.

Waze, founded in 2007, makes a mobile application for getting directions and routing around traffic with the help of other drivers. The app … Read more

Companies looking to get a piece of the Hulu pie had until this week to put in their first round of bids for the video streaming service. And, it appears that four companies have gone in for a slice.

Former News Corp president Peter Chernin, private equity fund Guggenheim Digital Media (which is headed the former interim Yahoo CEO by Ross Levinsohn), satellite operator DirecTV, and cable operator Time Warner Cable have all put in bids, according to Reuters.

Hulu has supposedly been looking for a buyer over the past couple of years, and recently several companies have allegedly expressed … Read more

Twitter announced on Wednesday that they've started supporting two-factor authentication, joining a growing list of major Web services that offer the more secure login method.

Two-factor authentication, or 2FA as it's commonly abbreviated, adds an extra step to your basic login procedure. Without 2FA, you enter in your username and password, and then you're done. The password is your single factor of authentication. The second factor makes your account more secure, in theory.

"Twitter made the decision to use SMS [to deliver its second factor] because it makes sense from their position," said Jon Oberheide, … Read more

Foursquare is now selling unfettered access to its real-time stream of check-ins through Gnip, a popular reseller of social-media data.

The companies announced the partnership Thursday in separate blog posts that celebrate the possibilities for "data nerds" who can now use Foursquare's data pool for their cool research products. But advertisers and marketers are obviously desired buyers.

"Retailers will be able to study the results of local advertising campaigns," Gnip Product Manager Steve Perella said. "Financial analysts will have another valuable data point to forecast Black Friday sales. Real estate development groups will be … Read more

UCLA Health isn't the first hospital to live-tweet a brain surgery, but it may be the first to employ 6-second video medium Vine as part of the proceedings. Surgeons on Thursday implanted a brain pacemaker to counteract the effects of Parkinson's disease in a patient and sent out Twitter updates using both Instagram and Vine.

The procedure has generated such memorable tweets as "Removing the skin and drilling through the skull for electrode placement." and "Electrode is prepared for implantation. Patient is being woken up at this time."

… Read more

Google has reportedly returned to the display ads hot seat with the Federal Trade Commission, after avoiding disciplinary action following an antitrust probe that concluded in January.

Citing anonymous sources, Bloomberg is reporting that the investigation is "in the preliminary stages and may not expand into a larger probe." At issue is whether Google is using its role in the online display ad industry (which overall sees $17.7 billion in annual revenue in the U.S.) to force companies to adopt other Google services. The practice can violate antitrust laws, Bloomberg's sources said.

Requests for comment … Read more

Looking for a picture you took at your sister's bridal shower? Google's search engine will now help you find it -- so long as you've posted the shot to the company's companion social network.

The company announced Thursday that Google+ members can log in to Google.com and search for their own photos or query for a buddy's pictures stored on the social network. Just plug in queries such as "my photos from Vegas" or "Angie's wedding photos" and Google will scour through Google+ photo albums and return matching images … Read more

MENLO PARK, Calif. -- Facebook highlighted its developer platform on Thursday, throwing out some big numbers around how third-party apps benefit from connecting to users through the social network.

The social network opened up its platform to independent developers six years ago Friday, Director of Product Manager Doug Purdy told journalists today at a press conference at Facebook's headquarters here. Attracting more developers means more apps for Facebook users.

More than 550 million people use third-party apps through Facebook, and those users share 1 billion stories a day, Purdy said.

He didn't forgot to spotlight mobile numbers as … Read more