Staking a territorial claim

Next, Bell unveiled a value smartphone for emerging markets featuring the new Atom Z2420 w/XMM 6265 chip (codenamed Lexington). This is a chip for places like Africa, China, Latin America, and Southeast Asia. The emerging-market focus suggests Intel is going for low-cost, high volume sales and that it's also hoping to gain a foothold in places that haven't yet been claimed by other mobile-chip vendors.