Meet the next generation of toys
ToyBots is a new gaming platform that lets toy manufacturers plug in their toys to an online network. Much like the Pleo, the personality of the toy can be altered by firmware upgrades, which are directly connected to the Web. Users can then play games and get feedback from their toy, as well as purchase and download new personalities and applications.
The company is hoping to get toy manufacturers on board as partners, and get them to start using the standard firmware profile across their entire line of toys. This would do two big things: let users re-use firmware or applications they've purchased for one toy, onto another, as well as keep money coming in even after a consumer has purchased a toy.
September 15, 2009 7:03 PM PDT
Photo by: CNET / Josh Lowensohn
| Caption by: Josh Lowensohn
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