Affective Interface's facial analysis
Affective Interfaces had one of the more interesting demos of the day--using facial expressions to track emotional reactions or moods. It records a user's face while they're watching something online, then matches up those reactions to what was happening on the screen. Its analysis engine can then make an educated guess at what kind of emotion it was, all of which are highlighted on the video's timeline.
The technology will initially be used for ad targeting and audience
metrics, but is also being developed for use in automobiles as a way to
alert drivers when the system believes they're becoming drowsy. Seen here it's analyzing Digg founder Kevin Rose's face for signs of happiness.
September 15, 2009 7:03 PM PDT
Photo by: CNET / Josh Lowensohn
| Caption by: Josh Lowensohn
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