Rudder's killer feature was telling you what you had left for discretionary spending based on how much money was going out in bills, compared with when your next paycheck was on the way. It could also deliver some of this information in e-mail form, meaning you could get an update without having to manually check in every day.
Where Rudder's creators intended to steer it as a business, was to offer up coupons to various places where users had frequently spent money, or to competitors who offered similar products and services. The company had also created an API for developers to build Widget applications that could run inside of the Rudder interface, though this didn't really take off.
The service launched at the DemoFall conference in 2008, and officially closed its doors in November.
December 15, 2010 4:00 AM PST
Photo by: Rudder/CNET
| Caption by: Josh Lowensohn
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