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Photos: Zune 3.0 software
September 15, 2008 2:52 PM PDT 
Zune card integration
Instead of living strictly online, your Zune card, Zune social friends, and listening activity are now all rolled into the Zune software. You can also edit your profile directly in the software and keep tabs on your friend's listening habits without jumping back and forth from the client to your browser.
Photo credit: CNET Networks
