Starting in February, iTunes will have 1,000 films available for users to rent. Library titles will cost $2.99, while new releases will be a slightly pricier $3.99. However, Apple won't get new releases until they've already been out on DVD for 30 days. It's not a true subscription model, but it's a step in the right direction--people are already used to the idea of renting movies, and most consumers rent this type of content more often than purchase to own.
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