A Bolt of headphones
Sometimes celebrity tech is like an onion, and you get layers of branding. Famous Olympic runner Usain Bolt lent his image and style to these SL300JAM Usain Bolt Signature Series headphones by Soul Electronics. Soul is the line of audio products from rapper Ludacris. Unfortunately, the Bolt headphones won't make you run any faster.
This sort of double branding is becoming popular with Soul. It announced a partnership with Korean singing sensation Psy to develop his own branded headphones.
August 29, 2013 10:59 AM PDT
Photo by: Soul Electronics
| Caption by: Amanda Kooser
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