Snooki is far from being the only culprit when it comes to over-the-top celebrity-branded gadgets. Music star Will.iam unveiled a line of iPhone cases in late 2012, including some with cameras built in. His intentions were noble. Will.i.am wanted to bring higher-quality photography to the iPhone. Most of the designs were relatively sedate, but the $475 V.4 case ended up looking more like an gold-trimmed 1970s luxury car than a sleek modern gadget.