Americana

In the book "Design Forward," Hartmut Esslinger describes how the prototype Apple computer seen above -- called Americana -- drew inspiration from "classical American design statements, especially Raymond Loewy's streamlined designs for Studebaker and other automotive clients, the Electrolux line of household appliances, Gestetner's office products, and (naturally) the Coke bottle." Alas, Americana wasn't innovative enough.