Ubooly is a stuffed creature that comes to life when iPhone or iPod Touch is inserted. Using the Ubooly app, it listens and responds to kids by using voice recognition. It tells stories and jokes, and the software is continuously updated. When there's no device inside, the Ubooly is simply a stuffed animal with a sleeping face. Retailing at $30, Ubooly is available now at Toys"R"US, Walmart and Amazon.