Sony's Lang Lang piano concert at IFA

Sony's press conference featured a short concert by pianist Lang Lang, who sells music on Sony's label and who also is the company's "global brand ambassador." Those ambassadorial duties at the IFA electronics show included touting Sony's 3D technology: the concert was shown live in 3D on a large screen, captured by a Sony 3D camera (lurking in the foreground to the left of this photo) and shown with a Sony 3D projector.