Adobe certainly isn't the only software manufacturer to invoke FUD to try to convince you to use a feature, but it's the one that's currently in my face. I'm sure the language is simply some marketer's attempt to remind you what the feature does, but accusing me of not wanting to "protect" my "precious memories"? Perhaps it should say "No--Leave it OFF. I don't want to have to spend $50 a year on a premium subscription to Photoshop.com when this feature drives me past my 2GB limit or face getting cut off when I unknowingly hit my ISP's broadband cap" might work, too. Or the less verbose "No, I don't want Organizer to back up or synchronize my files."