These are four Heineken bottles that were introduced over the years. On the left is the first bottle used for export to the United States, in 1933. Second from left is the "Apollinaris" bottle, from 1948, which was the same kind used when Heineken first bottled its own beer, starting in 1931 (previously, bottling had been done by independent companies). Second from the right is the company's general export bottle, from 1970. And on the right is the first Heineken longneck bottle, from 1996.