Marketers love Apple

On Monday, Roger Chinchilla was last in line for the iPhone at the 5th Avenue Apple store and he seemed frustrated by that.

He and his brother Josh arrived on Friday with the intent to stake out the front of the line and was told that Apple hadn't sanctioned the line yet, so people would not be allowed to wait. By the time he returned, the line was formed and he was well back of the front.

Chinchilla is the founder of Refundo, an online financial services company, and he says he's there to promote the company as well as get his hands on an iPhone. He is unapologetic about his marketing or his love of Apple products. When asked if he heard a passerby call the group pathetic, Chinchilla joked: "What isn't pathetic is my Apple stock."