Cook's first event as CEO - iPhone 4S launch
History buffs will note that it also was the first Apple product launch since Cook took over from Steve Jobs. It was judged to be a competent product demo, though hardly one that would leave them talking about it years later. And there was no "and one more thing."
August 24, 2012 4:00 AM PDT
Photo by: Josh Lowensohn/CNET
| Caption by: Charles Cooper
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