Apple hopes to 'reinvent the textbook' via iPad (photos)
Phil Schiller, Apple's senior vice president for worldwide marketing, noted the downsides to traditional textbooks. They aren't portable, searchable, current, or interactive, he said.
"We want to reinvent the textbook," he said.
January 19, 2012 9:32 AM PST
Photo by: Bridget Carey/CNET
| Caption by: Bridget Carey
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