Apple hopes to 'reinvent the textbook' via iPad (photos)

Apple announced today iBooks 2, a "new textbook experience" for the iPad and Apple's attempt to bury traditional schoolbooks. The company also introduced iBooks Author for self-publishing and an expansion of iTunes U for online courses.

Phil Schiller, Apple's senior vice president for worldwide marketing, noted the downsides to traditional textbooks. They aren't portable, searchable, current, or interactive, he said.

"We want to reinvent the textbook," he said.