This airline can party on the ground, too

The brainchild of billionaire entrepreneur Richard Branson, low-cost airline carrier Virgin America doesn't have the history, clout, or geographic reach of a Delta or United. The three-year-old airline also hasn't conclusively proven its long-term business sustainability.

But none of that mattered on Tuesday, when the airline kicked off its service between its San Francisco hub and Toronto, pulling out all the stops in its signature, brand-savvy style. Even those skeptical about the airline's future would have to admit that this is one company that knows how to celebrate.