After the party comes the afterparty

And after the party comes the afterparty. The rooftop soiree was followed by yet another party that filled up the lobby bar and basement space of the Thompson Hotel--which, like Virgin America's route to Toronto, also just opened for business.

The hype and enthusiasm around Virgin America, like that surrounding some of its neighbor tech companies in Silicon Valley, can sometimes seem premature--a party-friendly attitude, an affinity for cutting-edge technology, yet still without revenues that match the cult following.

The airline is eager to prove them wrong, announcing Tuesday that in the winter it'll start flying to the Mexican cities of San Jose del Cabo and Cancun, with more announcements of new routes to come.