In 1923, a company called Hollywoodland Property started selling plots of land and building houses on the side of the Santa Monica mountains. Planned to be up for just a year and a half, the "Hollywoodland" sign -- a 50-foot-tall by 800-foot-long advertisement tried to lure in potential buyers. It featured 4,000 lightbulbs that would flash at night.
June 30, 2012 4:00 AM PDT
Photo by: Courtesy of Los Angeles Public Library/Hollywood Sign Trust