Photos: GM, Ford rev up N.Y. auto show

"I don't know if it's Car 2.0, but this is a more creative way of doing marketing. We get to do this online and yes, target a young market, or people who consider themselves quite youthful," said Ed Welburn, vice president GM Global Design, of the company's campaign to allow online voters to decide which concept car goes into production.

Photo by Candace Lombardi/CNET News.com